Volkswagen Golf GTI Time Machine

Volkswagen is celebrating 35 years of the iconic Golf GTI and to celebrate the milestone anniversary, Volkswagen has not only launched a special edition anniversary model, but also turned it into a ‘time machine’. The modified Golf GTI ‘time machine’ appears in a new Back to the Future style online campaign, following the escapades of the time travelling drivers disappearing back in time to revisit the brand’s unique history.

Volkswagen Time Travel to 1976 in Golf GTI Time Machine

The online Time Machine campaign launched with an event for fans of the Golf GTI Edition 35, in which the live audience is introduced to the new car by television and radio presenter, Amanda Stretton, and the Golf GTI’s engineers. As the car is driven through the studio it vanishes right in front of the audience, leaving flaming tyre marks reminiscent of the Back to the Future film series. Click on the image below to play the video.

The first video in the time travel campaign shows the time travelling car appear at Volkswagen’s German headquarters at Wolfsburg in 1976, where the Golf GTI ‘time travel’ journey begins. Click on the image below to play the video.

The time travelling car appears at Silver Jubilee street party in 1977. Click on the image below to play the video.

The Volkswagen Golf GTI Edition 35 Time Machine travels to 1985 to meet the Sinclair C5. Click on the image below to play the video.

The time-travelling adventures continue at

Volkswagen Golf GTI drivers go to Clash concert in 1979

Golf GTI Time Machine Credits

The Time Machine campaign was developed at DDB UK, London by executive creative director Jeremy Craigen, creative director Simon Richings, creative team Will Lowe and Victor Monclus, agency planner Tom Lloyd, Lucinda Ker, Sarah Browell and Anne Veth.

Media was handled by Mediacom, London.

Filming was shot by directors Owen Trevor and Willem Gerritsen via Passion RAW, London.