Specsavers Frankton Bus Crash

Specsavers in New Zealand ran an advertising campaign promoting Specsavers Frankton, Remarkables Centre, Frankton, on the back of what appears to be an Intercity bus. Parked at Frankton Airport, near Queenstown, the bus appears to have backed into a bus stop sign. “Should have gone to Specsavers Frankton”.

Specsavers Bus Crash


The Bus Crash ad was developed at Smart, Melbourne, by creative director Annie Price, art director Ben Clarke and copywriter Tristan Graham, with retouching done at Visual Thing.

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