BMW Roadshow Heaven for Sinners

BMW’s 2011 Motorrad in Switzerland is being given a push with an advertising campaign using the tag line, “Heaven for Sinners”. Print advertisement and the show’s web site feature a leather-clad biker in the confessional. “Even angels give in to temptation. Heaven for sinner:”.

BMW Motorrad Biker in Confessional

BMW Motorrad Biker in Confessional on site


The Heaven for Sinners campaign was developed at Draftfcb Lowe Group, Switzerland, Zurich, by creative director Daniel Comte, art director Andrea Huber, copywriter Boris Beuckmann, and photographer Oliver Nanzig.

Filed under: BMW, Print

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