Lotus Always Together

Lotus Bakeries, whose headquarters are in Belgium, have launched a new advertising campaign using stop motion animation to bring a coffee cup to life. The TV ad, in Dutch and French, shows a white coffee club solving the problem of its distance from the Lotus caramelised biscuits on the plate nearby. The commercial is backed up with a print ad which will be shown during Expo 2010 World Exhibition in Shanghai in May.

Lotus Coffee Cup commercial

Click on the image below to play the video.


The Always Together campaign was developed at Duval Guillaume Brussels by creative directors Katrien Bottez and Peter Ampe, copywriter Geerard Van de Walle, art director Sven Van Oovdonck, agency producer Marc Van Buggenhout and Emily Rammant, art buyer Ingrid Deuss, account director Charlotte Katté working with Lotus contacts Ignace Heyman and Tine Fiems.

Animation was produced at Beast Animation by Ben Tesseur and Steven De Beul, with director of photography Steven Frederickx. See behind-the-scenes shots from the Beast Animation blog.

Post production was done at Nozon. Music was produced at Sonicville. Sound was produced by Patrick Hubart, Phile Bokken and Hans Elewout. Photographer was Jean-Francois De Wit, with retouching done by Fred Dupont.

Lotus Coffee Cup commercial