Google Search Stories
Google’s third quarter TV ad shown during the 2010 Super Bowl, “Parisian Love”, is part of a series of online advertisements, “Search Stories”. Seven stories feature the Google Search Engine to tell moving stories of changed lives. “Paris”, a 52 second clip, tells the story of a man who uses his search engine to charm, communicate with and marry a French woman. The video was reworked into a 60 second commercial to be shown during the Super Bowl. Read on to watch the video, along with the other six released by Google.
Click on the image below to play the Paris video.
“Out of Office” tells the story of a friend who drives south for a concert by The National. “High School” tells the story of a girl who works to fit in. “Cheer Mobile” tells the story of two friends who work to spread holiday cheer. “Pot Holes” tells the story of a driver whose broken axle leads to an effort to fix his town’s roads. “Mad to Live” uses the words of Jack Kerouac to inspire a road trip. “Newbie” tells the story of a woman who embraces technology to keep in touch with her grandchildren.
Click on the image below to play the Out of Office video.
Click on the image below to play the High School video.
Click on the image below to play the Cheer Mobile video.
Click on the image below to play the Potholes video.
Click on the image below to play the Mad to Live video.
Click on the image below to play the Newbie video.
The Search Stories campaign was developed at Google Creative Lab.
Animation was produced at 1st Ave Machine by director Aaron Duffy, executive producers Serge Patzak, Sam Penfield, producers John Burger, Crystal Campbell, head of creative development Claire Mitchell, concept artist Carlos Ancalmo, AE artists Joon Park, John Stanch, John Loughlin, Will Decker, Anthony Serriano, WeiTo Chow.
Music was composed by Jeremy Turner via Analogue Muse with executive producer Alan Zahn. Sound was designed at Analogue Muse by Geoff Strasser and Nick Cipriano with producers Alan Zahn and Jeremy Turner. Audio post was mixed by Nick Cipriano at Muse Mix.