Centraal Beheer Achmea Mouse

Dutch insurance compancy Centraal Beheer Achmea continues the Call Aperdoorn campaign with “Muis”, the story of a mouse desperate to escape a tidal wave of liquid cement. The advertisement continues the series of disastrous situations which end with nothing to do but call the insurance company. “You always need more than you think”, say the concrete artists at the end. “When the cement hits the fan, just call Apeldoorn”.

Centraal Beheer Mouse

Click on the image below to play the video.

See the unhappy ending in the extended version on YouTube.


The Mouse ad was created by DDB Amsterdam by art directors Ruben Sonneveld and Daniel Snelders, copywriters Niels de Wit and Robert van der Lans.

Filming was shot by director Jeroen Annokkeé via Czar, Amsterdam, with director of photography Rutger Storm.

See more from the Even Apeldoor Bellen campaign at Centraal Beheer Fun, with commercials dating back to 1985.