T-Mobile Singalong in Trafalgar Square

Remember the T-Mobile dance in Liverpool St Station? The flash mob stunt will be followed up this week, 6 pm to 7 pm on Thursday April 30, with a Sing-a-long at Trafalgar Square.

T-Mobile in Trafalgar Square April 30

Here’s the four minute version of “Hey Jude”, by the Beatles, sung by a crowd of 13,500 with 2000 microphones, including American rock star Pink.

Click on the image below to play the video.

How did they get 13,500 people? The power of Twitter, Facebook, signs in the street, and this video clip inviting the public to be there in the square.

Click on the image below to play the video.

Karaoke for Thousands

The Trafalgar Square event was attended by 13,500 Londoners, ready to join in the T-Mobile Karaoke session hosted by Vernon Kaye. Songs included ‘Summer Nights’ from Grease and ‘Total Eclipse Of The Heart’ by Bonnie Tyler, Britney Spears’ “Hit Me Baby One More Time”, The Foundations’ “Build Me Up Buttercup”, Erma Franklin’s “Piece of My Heart”, “Is This the Way to Amarillo” by Neil Sedaka, and “Hey Jude” by the Beatles. Surprise guest star Pink sang her hit, “So What”, from the middle of the crowd. Appropriate, of course, for the pink-branded T-Mobile.

T-Mobile spokeswoman Lysa Hardy said: “We wanted to get everyone to have a really good time. People really enjoyed the Dance campaign and we have had an amazing response to this one. The first advert is a really tough act to follow.”

The new advert will be filmed and edited in just over 48 hours and premieres during the break of Britain’s Got Talent on Saturday May 2 at 9pm on ITV1.

See Nick Burcher’s take on the event.

Pink turned up in the middle of the crowd, featured during “Piece of My Heart”. Click on the image below to play the video.

Crowd responses filmed by the Partizan crew indicate that the Sing In raised community spirit among those there.

Click on the image below to play the video.


The Trafalgar Square stunt was developed at Saatchi & Saatchi, London and Partizan Films.