Peta Grace for Thanksgiving

PETA (People for the Ethical Treatment of Animals) has launched “Grace”, a television commercial designed to make Thanksgiving Dinner just a little more uncomfortable for those with tender consciences. The ad is backed up with an onlist of ten reasons not to eat turkeys.

Peta Turkey Grace

When the gathered family asks the youngest member at the table to say grace for Thanksgiving Dinner, they clearly hadn’t taken into account her scathing opinions of the turkeys who run turkey farms.

Click on the image below to play the video.


The Thanksgiving Grace ad was developed at Matter by creative director Dan Neri, copywriter Brian Miller and producer Jeff Maier.

Filming was shot by director Dave Laden via Über Content, Los Angeles with executive producers Preston Lee, Phyllis Koenig, Steve Wi, line producer Tom Lowe and director of photography Darko Suvak.

Editor was Patrick Griffin at Arcade Edit, Los Angeles, executive producer Damian Stevens and post producer Ali Reed.

Visual effects were produced at Airship Post, Los Angeles, by smoke artist Chris Homel.

Telecine was produced Company 3, Los Angeles, by colorist Steve Rodriguez and producer Matt Moran.

Sound was mixed by Steve Gregan and Sara at Wholly Cow, Los Angeles. Music was composed by Johnny Sabino at Mystique-Music, Los Angeles.