Canal Plus Wardrobe

French television channel Canal Plus is promoting the power of story with Le Placard (Wardrobe), a humorous television commercial featuring a man who must defeat incredible odds to survive. The spot marks the launch of the original creativity campaign, highlighting original programming created by Canal+.

Canal Plus Wardrobe

The spot begins in the forest with a man running under gunfire. The plot thickens as one escape leads to a new crisis, demonstrating the saying, “the solutions of today become the problems of tomorrow”. Never underestimate the power of a great story. Click on the image below to play the video.


The Canal + team included Béatrice Roux, Mathieu Mazuel and Fleur Ajavon.

The Wardobe ad was developed at BETC Euro RSCG, Paris, by agency supervisors Raphaël de Andréis, Alexandre George, François Brogi, Clémence Körber, creative director Stéphane Xiberras, art directors Eric Astorgue and Julien Schmitt (assistant), copywriter Jean-Christophe Royer, agency producer Isabelle Ménard.

Filming was shot by Matthijs Van Heijningen via Soixante Quinze with director of photography Joost van Gelder.

Editor was Jono Griffith at Hagon. Sound was produced at Kouz Production. Post production was done at Mikros Image.