Up All Night with Viagra
Pfizer won a gold Lion at Cannes in 2005 with a series of magazine advertisements showing the morning after effects of Viagra on mature age women who’ve been up all night. Women fall asleep making coffee, waiting at the bus stop and holding the vacuum cleaner. No text. Just a blue pill.
Credits
The Viagra campaign was developed at DDB Belgium, Brussels, by creative director Dominique van Doormaal, copywriters/art directors Mohamed Oudaha and GrŠ¹gory Titeca, account supervisors May Bogaert and Florence Guisset, with photographer Jason Robinson, working with Pfizer marketing manager Pierre Desmets.
