42 of the Best Bars

New Zealand vodka 42 Below is running a competition for a trip to 42 of the best bars in Auckland, Sydney, Los Angeles, New York, London, Paris, and Hong Kong. A print and poster campaign presents a granny with a screwed up face. “You probably won’t win. You might. But you probably won’t”.

42 Below Granny 42 of the Best Bars poster


The print and online 42 of the Best Bars campaign was developed at Y&R, Auckland, by creative director Vaughn Davis, art director Cory Bellringer, copywriter Matt Sellars, typographer Jonathan Templeman, and senior account manager Tim Ellis.