VB Cricket with Boony and Beefy

VB (Victoria Bitter) one of Australia’s favourite full strength beers, is preparing for another summer of cricket on Australian televisions with the launch of a companion for Boony: Beefy.

Boonanza Dolls from 2005 and 2006

2005 Boonanza Season

The first television ads in 2005 launched Boony, a plastic figure based on David Boon, an Australian cricketer in the 1980s and 1990s. Cricket viewers were invited to buy a carton of VB beer and send in for a free Boony. The “Boony” was designed to be respond to signals from the television transmitted on channel nine during the cricket, with phrases such as “Show us a replay of that!” “Have a swing mate!” “Get me a VB the cricket’s about to start!” “Got any nachos?”

Boony Sayings at YouTube (Thanks to Phillip Malone)

VB Boonanza National Treasure

“A hard earned thirst needs a big cold beer and no one deserves it more than David Boon. Any bloke who could put runs on the board before the first ball is a bloody national treasure. No high fives or jumping round when Boony made a ton. Just a tweak of the box and back to business.”

“We want Boony for Prime Minister. Or stuffed and put on display next to Phar Lap with the word Boony engraved on the glass and a big cold beer in his glove. And the best cold beer is Vic. For a Hard Earned Thirst.”

Click on the image below to play the video.

VB Boonanza Summer Promotion

This spot plays on Australian stereotpyes of New Zealanders (playing with sheep) and English (copper) – all part of the competitive jibing associated with the summer cricket.

“A hard earned thirst needs a big cold beer and the best cold beer has the best promotion ever. Forget luxury cruises. We’re giving away David Boon. If you think that watching the VB mini series with a miniature talking Boony isn’t the greatest way to spend an Aussie summer you’re probably a Kiwi or a Pom. Otherwise grab a carton of big cold beer and find out how to get your own talking Boony today. And the best cold beer is Vic.”

Click on the image below to play the video.

2006 Boonanza with Botham

In preparation for the Australia/England Ashes series VB has rolled out a new talking doll – Ian ‘Beefy’ Botham, the English hero of the 1981 Ashes series.

VB Boonanza Tashes

A hard earned thirst needs a big cold beer and the best cold beer lifts the lid on cricket’s best kept secret weapon – the moustache. Any bloke with a hairy top lip will smash off a six every time. Hughes, Marsh, Lillee, Thatcher – the list goes on and on then stops. And our Ashes squad in 05. Not one tash and look what happened. Yes the mou maketh the man and the best cold beer is Vic.

Click on the image below to play the video.

VB Boonanza Battle of the Tashes

A surprise cake is wheeled into a lounge where viewers watch cricket from their sofa. David Boon, in cricket gear, opens the top and pulls out a VB. before disappearing and reappearing as a figurine. The voiceover: “A hard earned thirst needs a big cold beer and now it’s time to raise that beer in celebration. That’s right! Boony is back for the Ashes. He’s up against his old mate Beefy Botham. “On your beefy!” “Bugger off Boony!” In Bonanaza 2 Battle of the Tashes, grab cartons of VB and find out how these two hairy lipped legends of the game can go pound for pound, tash for tash, beer for beer, right there in your lounge room. And the best cold beer is Vic.

Click on the image below to play the VB Battle of the Tashes video.


Boony figure in VB summer cricket campaignThe VB Boony campaign was developed by George Patterson Partners, Melbourne, by creative director James McGrath, art director Ben Coulson, copywriter Josh Stephens, agency producer Mandy Bouw, account manager Paul McMillan and brand manager Cameron McFarlane. The 2006 campaign’s agency producer was Simon Thomas.

The TV spots were directed by Tony Rogers at Renegade Films with producer Jen Livingston. Sound was designed by Steve Williams. Post production was by Complete Post.

The Boonanza figures were designed and manufactured by Accure.

The VB Boonanza campaign won a Gold Promo Lion at Cannes International Advertising Festival in June 2006. The campaign won a Yellow Pencil at the 2006 D&AD Awards for TV & Cinema Advertising/New Uses of Broadcast.

Phillip Malone has launched a blog dedicated to the Boonanza campaign – Boony and Beefy Doll. Thanks to Phillip for the image at the top of this post.

Boony Figures on Ebay