XBox Singing Lips Take On Me

Microsoft’s XBox Singing Lips is being promoted in an online video featuring a pair of lips singing Aha’s “Take On Me” as he walks through the streets. Shades of the Tooheys Extra Dry Tongue ad from Australia?

XBox 360 Live Your Moment

Microsoft has launched a global integrated marketing campaign that reflects the evolution that Xbox is bringing to entertainment, to gaming, and to the way we play together. The campaign, “Live Your Moment”, includes includes television, billboard, and print ads, as well as interactive TV, cinema, radio and digital marketing. Xbox.com has this last week undergone [...]

XBox Slip Master Your Environment

Microsoft continued the free running action highlighted in the Cops and Robbers commercial in 2007 with “Slip”, an online mini-documentary on the ambitions of Chase Armitage, free runner and editor of 3Run magazine. The 120 second online video helped launch three new Japanese titles for the Xbox 360, Rain (Zombie), Tenchu Z (Ninja stealth), and [...]

XBox 360 Blockbusters Clay

Microsoft is promoting three XBox 360 games in a TV ad using green claymation.

A modeler stands in front of the camera, moulding first a spider and web for Spiderman 3, a skull and crossbones for Pirates of the Caribbean At World’s End, and finally Shrek the Third himself. The green clay is used to [...]

XBox 360 Cops and Robbers TV Advert Banned

The Advertising Standards Authority in the UK has banned Microsoft’s TV advert for the XBox 360 featuring stunt street drivers and Parkour traceurs and traceuses. After a single complaint the ASA examined the ad and decided that limiting screening to after 9 pm was not sufficient. In the interests of road safety the advertisement was [...]

XBox 360 jumps in with a Roar

‘Joy;’, the third XBox 360 ‘Jump In’ TV commercial is out. This is the third in the Jump In series, Jump Rope and Water Balloons, documented at my earlier post on November 14.

Alex is walking down the street talking to a woman on his mobile phone. As he hangs up he comes across a sword [...]

XBox 360 Jump In With Water Fight and Jump Rope

In anticipation of the launch of Microsoft Xbox 360 on November 22, two television commercials have been released into the world with the catchphrase, “Jump In”. Water Balloons and Jump Rope are starting to appear on televisions around the world, appealing to under twenties to embrace the new generation of gaming console.

Water Balloons Riot
Children stalk [...]