Strepsils is presented as the solution for shouting athletes, protesters and children in this print advertising campaign from Spain. Apparently Strepsils throat lozenges are not on the banned list for Olympic athletes. “Athlete” won a gold at the London International Awards in November 2008.
Florette presented Vega Mayor salad as the kind of product that would be happily endorsed by animals with a desire to live long lives. “Sealed Gourmet Salads. You’ll forget about meat”. Once you get over your revulsion at the aged skin appearance in these animals, (sheep, cow, rooster and pig), you’ll appreciate their appreciation.
Greenpeace in Spain commissioned two magazine advertisements encouraging readers to join them as the irritants in the lives of those that abuse the environment. A woman’s shoe, and a man’s shoe, both made of snake skin, reveal on close inspection pebbles with the Greenpeace logo. A pebble in your shoe leads one to re-examine one’s [...]
Spanish business environment company Bluespace has developed an advertising campaign centred around the video puzzle game Tetris. Three print advertisements accompany a television commercial (30 seconds and 60 seconds) in which an office worker attempts to juggle more and more furniture.
Tobacco products company OCB, France, is promoting the Black Thinking fashion range in a series of cine noir projects, beginning with “The Fly and the Eye”, a short film directed by Cisma. The rolling paper brand is now associated with Black Thinking t-shirts, booklets and stickers.
The film begins with a man sleeping on a couch. [...]
The Citroen Berlingo, the French panel van, is being promoted in a television advertisement produced in Spain. The vehicle is shown to be the choice of self employed tradesmen, people who answer to nobody.
“Bosses, unlike workers, have big offices, rare pets, well worn classy furniture, big ergonomic armchairs and objects from exotic places as well [...]
The International Olympic Committee built up awareness of the olympic.org website in the lead up to the Beijing Olympics with an integrated advertising campaign, The Best of Us. The objective, communicating the key Olympic values of execellence, friendship and respect to a global youth audience, The Best of Us campaign is a simple, powerful idea [...]
Save the Children Fund in Spain used fairy tales in 2007 to recruit volunteers for the organisation’s work among disadvantaged children. Rather than Alice in Wonderland, we have Lucy in Nightmareworld. And instead of Snow White being protected by seven dwarves, we have Claire stalked by seven wicked witches.
These versions of the posters have English [...]
Honda in Spain has commissioned a visual treat with this television commercial, a cinematographic masterpiece set in the streets of New York City at night.
An electronic music track plays as we’re shown the view of the city from inside a Honda Civic.
Click on the image below to play the video in YouTube (HD)
Credits
Cars was [...]
AMAM, the Asociación de Mujeres Anti Mutilación, (Association of Women Against Mutilation) has commissioned a series of print advertisements raising awareness of the impact of genital mutilation. “More than 140 million women in the world are condemned to feel nothing”. Plastic dolls from a range of ethnic types are shown with wide open mouths, contrasted [...]
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