Milk Natural Source of Comfort in Quebec

Le Lait, The Quebec Federation of Milk Producers, and BBDO Montreal have launched a new integrated campaign, moving on from the slogan, “A glass of milk is great, but two is better”, to “A Natural Source of Comfort”, just in time for the dark days and nights of winter. The campaign includes today’s site of [...]

Molson Dry Media Under Pressure

Canadian beer Molson Dry, brewed in Montreal, is presented as the ultimate beer in a campaign centered around The Association of Party Pros. The APP exists to make partying into a professional sport and offer those athletes with passion, stamina and natural talent, the recognition they deserve.
As in any pro sport, when you’re a party [...]