The fourth commercial from the Become Legendary campaign from the Jordan Brand features Chris Paul and other late night training athletes showing why there are no Cinderella stories. The commercial, released in March 2008, shows the New Orleans Hornets basketball player beating the stroke of midnight.
Hewlett Packard is promoting HP wireless printers in the home environment with “In The Air”, a television commercial heavy on visual effects, directed by Dante Ariola.
A monkey, a taxi, an elephant and other characters from a scene in India follow each other in a mid-air calvacade, joined behind by an astronaut and solar system.
Microsoft’s XBox Singing Lips is being promoted in an online video featuring a pair of lips singing Aha’s “Take On Me” as he walks through the streets. Shades of the Tooheys Extra Dry Tongue ad from Australia?
Honda’s luxury vehicle brand, Acura, is being promoted with an integrated campaign leveraging on the powerful, bold and fluid lines and energy of the completely redesigned TL 2009 to attract consumers to the Acura brand. The Acura TL is already ranked as the second best-selling luxury sedan in the United States behind the BMW 3 [...]
Investment advisory firm Invesco PowerShares is breaking through the clutter of conservative and traditional financial services advertising with a campaign borrowing heavily from the fantasy genre of Harry Potter and Lord of the Rings.
In a scene that could easily have been found in the Harry Potter movies, an investor called Tony walks through a corridor [...]
Cadbury is launching sweets from Australian Natural Confectionery Company in the UK with a television and online advertising campaign in which sweets come to life to chat about their naturalness.
The Contemplative Sweets campaign builds on Australia’s heritage of lighthearted playfulness by developing a “kidult” tone of voice, which is at once charming and edgy. [...]
The most recent television ad for Sorbent toilet paper features news from Channel 12 that the boy famously lost fifteen years ago has been found alive, living with wild dogs.
As Toby returns to his parents he’s reintroduced to the comforts of home, like meatloaf his favourite. The emotional climax however is in the bathroom…
Click on [...]
Axe Dark Temptation Deodorant is promoted as a fragrance irresistible to women in “Chocolate Man”, a TV ad from Argentina.
The spot from Unilever begins with a man spraying himself with the Dark Temptation. As he walks through the day we see he’s turned into a man of chocolate. Women can’t get enough of him. The [...]
Balance Running Shoes are being promoted in a campaign, “LOVE/hate”, highlighting runners’ complex love/hate relationship with running. New innovations in running shoes are introduced in the context of runners who face disillusionment and discouragement, who feel like quitting their relationship with running. A 60 second Anthem is followed by four 30 second spots, Bench, Party, [...]
Travelers Insurance has launched a TV advertisement in which an insurance representative (played by Paul Freeman) travels with a 35-foot umbrella, coming to the rescue of people in need. Children caught in the rain, a circus troupe stranded at a ferry crossing, two children with broken down bicycles, and a business on Broadway Ave, all [...]
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