Nike and LeBron James spread Chalk

Nike has released a commercial for the Zoom basketball shoe featuring Cleveland Cavaliers basketball star LeBron James, using his pre-game ritual of tossing talcum powder into the air at the scorer’s table. The commercial, released on Thanksgiving weekend, shows sports photographers waiting eagerly for the moment LeBron throws his chalk powder up, while other forms [...]

XBox Singing Lips Take On Me

Microsoft’s XBox Singing Lips is being promoted in an online video featuring a pair of lips singing Aha’s “Take On Me” as he walks through the streets. Shades of the Tooheys Extra Dry Tongue ad from Australia?

Nike Football Leaves Nothing to Fate

Nike has released a new commercial for the Nike Football range of clothing and footwear, challenging players to leave nothing to fate.

We’re taken through the lives of two NFL players, LaDainian Tomlinson and Troy Polamalu, from childhood and adolescence through to adulthood. Throughout their lives these two young men learn to run and push [...]

Sprint in the Red Zone

Sprint is promoting cellphone access to NFL games with “Red Zone”, a television commercial featuring a miniaturized game of football. Red Zone, the name of the commercial, refers to the area between the 20 yard line and the goal of the defensive team.

A visual effects filled 30 second advertisement shows a field goal being kicked [...]

Honda Fit Animation Again

Honda has released the second and third television commercials in the animated series designed at Digital Domain for the Honda Fit.

Honda Fit Defense Mechanism
A Honda Fit puffs itself up to defend itself against the unruly driving patterns of a large oil-leaking car. “Fierce Defender. Six Airbags”.

Honda Fit vs Mecha-Mosquitoes

The Honda Fit, the five door hatchback with a wicked reputation, is presented as the enemy of fuel-hungry mechanical mosquitoes in a series of visual-effects laden television commercials released this week.

The spot opens with a 50’s matinee style feel, showing gas-guzzling mosquito-shaped cars feeding on fuel tankers on a city highway. As the Honda [...]

Mini Cooper Demon Carts

BMW is promoting the Mini Cooper in the United States with a television commercial highlighting the car’s maneuverability in a face off with rogue shopping carts.

“Demon Carts” shows the evil shopping carts roving through a parking lot among the cars that they have destroyed. Enter the the Mini Cooper. The slick maneuvering of the Mini [...]

Nike Courage for Beijing Olympics

Nike is launching ‘Courage’, a branding campaign associated with the Beijing Olympics, linking the Human Race running event (August 31), the new Hyperdunk basketball sneaker, and twenty years of the ‘Just Do It’ campaign.

The Courage commercial charts key moments from Nike’s sporting history, including Michael Jordan embracing the NBA Championship trophy, Julie Moss crawling over [...]

T-Mobile Lines Going Down in Sunday Drive

T-Mobile@Home is promoted in this television commercial featuring provocative action from a woman in a sports car.

A black sports car drives through a deserted road. The driver, a brunette, is clearly disturbed about something. She pulls the car over, opens the boot and pulls out a chainsaw. If you look closely you’ll see the text, [...]

Burger King Whopper Freakout

Burger King celebrated the 50th anniversary of the Whopper in 2007 by showing the reactions of real customers in Las Vegas to the news that the Whopper had been discontinued. On October 30, 2007, hidden film crews captured the reactions to news that their burger would no longer be available. In some cases burgers were [...]