Loading ...Microsoft is rolling out the launch of the fourth edition of PGR (Project Gotham Racing) with a spot titled Frame, released in theaters over summer and on televisions this month. The video opens with curious spectators gathering around a fenced-off street, perched on fire escapes and peering out their office windows. The silence is suddenly shattered by the roar of engines as sports cars and a motorcycle careen down the barricaded streets. Serious rubber is burned as a variation of vehicles including a Mercedes-Benz SLR McLaren, Ferrari, and even a Tesla electric car take the corners with marked style and skill, dancing around each other. As the camera pulls back for an overhead view, we see the skidmarks have created a visual abstract art. “The pavement is your canvas,” says the voiceover, as the Xbox game footage exactly mirrors the heart-pounding action of the live scene.
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