Greenpeace Romania presents deforestation as one of the ecological crises of our time, with a print advertisement developed at Saatchi & Saatchi Romania. A black and white photograph shows an axeman felling a tree shaped like an atom bomb explosion. “Stop the Catastrophe”.
The advertisement requires some lateral thinking. The tree itself is not [...]
Greenpeace Weather, today’s site of the day, is a strategy multiplayer game on which players become activists to fight against the climate changes.
www.greenpeaceweather.com.br
Greenpeace in Spain commissioned two magazine advertisements encouraging readers to join them as the irritants in the lives of those that abuse the environment. A woman’s shoe, and a man’s shoe, both made of snake skin, reveal on close inspection pebbles with the Greenpeace logo. A pebble in your shoe leads one to re-examine one’s [...]
Greenpeace has taken a line out of Amnesty International’s campaign history with a set of print advertisements featuring the phrase, “Every signature helps save our seas.” We’re shown three sea urchins, Asteridae, Aurora, Seethe, made of colored pencils.
Greenpeace in France is using the future dreams of young children as a wake up call for care of the planet.
When asked what they’d like to do when they’re older, some begin with traditional occupations such as doctor, fireman, nurse. One child says she’d like to be in the water business to make lots [...]
Partido Verde (Green Party) in Brazil, commissioned this print advertisement encouraging Brazilians to recycle to defend the planet. “And the worst is, this isn’t photoshopped”. An inflatable globe lies abandoned in a rubbish dump.
Credits
The Recycle ad was developed at Euro RSCG Worldwide, São Paulo, by creative director/copywriter Carlos Castelo, creative director Rodrigo Corbari, art director [...]
Greenpeace has launched a parody of the Dove Onslaught campaign with a critique of Unilever’s purchase of palm oil from suppliers who are damaging rainforests in Indoenesia. Greenpeace is calling on the multinational compay to ensure that their products have not been produced at the expense of the Indonesian rainforests, species extinction and the world’s [...]
Greenpeace in Brazil is connecting the faces of young children with concerns about the rising oceans. Three print advertisements show photographs of children with evidence of water damage. The tagline: “Your child is growing. Not as fast as the ocean are rising”.
Credits
The Greenpeace Child Growing campaign was developed at Almap BBDO Comunicações, São Paulo, by [...]
Greenpeace is using insects and vegetables to challenge readers to think about the impact of genetic engineering on their food. We’re shown photographs of a carrot scorpion, a bean grasshopper and some kind of onion stick insect.
“Do you know what you eat? The DNA of genetically modified plants may contain the genes of insects, animals [...]
Greenpeace India has recruited Santa Claus to promote awareness of climate change.
Santa is portrayed as homeless in this “Ban the Bulb” campaign, continually asked to move on. A young girl asks, “If the North Pole melts, where will Santa live?”
Click on the image below to play the video in YouTube
Credits
The Santa Cause was developed [...]
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