Australia’s Department of Health is tackling the increasing problem of weight-related health issues with a television commercial illustrating in 60 seconds how gradual weight gain can lead to serious problems in later life. The campaign is online at www.measureup.gov.au.
Mitsubishi is promoting the Lancer Sportback in Australia with ‘Nice Shot’, a VFX-laden television commercial directed by Graeme Burfoot. A young couple pack the boot of their car from their third floor balcony, throwing everything from a ball and frisbee through to the iconic Australian ‘esky’ (plastic ice box).
WeightWatchers Australia is reframing obesity as a social and national issue with a TV campaign, Let’s Make A Start, online at www.letsgetstarted.com.au. The 60 second TV ad contrasts slim bronzed sunbathers and surfers in the 1970s with pale-skinned obese couch potatoes of today. An unfair comparison perhaps? Were there not overweight pale-skinned sunbathers in the [...]
The National Breast Cancer Centre of Australia launched ‘Changes’, a multimedia campaign, in October 2005, taking women back to an exciting time when they were young girls and eager to find any change in their breasts.
The print campaign featured a young girl sitting in front of her dressing table and mirror, considering the changes in [...]
Caltex this week is launching a new brand advertising campaign based on a duel between a V8 Supercar and a swarm of flies.
Rusell Ingall, Australian V8 Ford driver, is ambushed on the track by a swarm of over a million flies. The swarm morphs into the shape of a rival V8 car and attempts to [...]
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