Australia’s Department of Health is tackling the increasing problem of weight-related health issues with a television commercial illustrating in 60 seconds how gradual weight gain can lead to serious problems in later life. The campaign is online at www.measureup.gov.au.
Mitsubishi is promoting the Lancer Sportback in Australia with ‘Nice Shot’, a VFX-laden television commercial directed by Graeme Burfoot. A young couple pack the boot of their car from their third floor balcony, throwing everything from a ball and frisbee through to the iconic Australian ‘esky’ (plastic ice box).
Toyota is repositioning the Camry in Australia with an integrated advertising campaign featuring the inspiration and dedication behind the model.
The main television commercial, launched on Saturday August 23, features a thoughtful engineer who walks around the Toyota design facility thinking, designing and planning. Throughout the building each engineer has a contraption floating about his [...]
V Energy Drink, the Frucor product produced in New Zealand and Australia, and available in the UK and Netherlands, is getting a boost with the appearance of a Galapagos tortoise cruising the beaches and taking on the surf, a member of the Surf Life Saving Club.
The spot clearly takes its lead from Baywatch, with the [...]
BMW is using a visual effects laden television commercial to promote the Hydrogen Car, a vehicle which produces water emissions rather than carbon monoxide.
“Instead of carbon dioxide, it produces water. The car that will leave its mark without leaving a mark. The BMW Hydrogen 7 ready for the world when the world is ready”.
Click on [...]
The Cancer Institute NSW has used the Australian summer to remind viewers and readers that there is nothing healthy about a tan. A graphic TV ad shows the development of melanoma cells under the skin even before there are signs of burning.
The NSW Government launched the $2.16 million state-wide ad campaign in September 2007. Assistant [...]
Johnson & Johnson Australia is launching Stayfree’s new generation of Ultra Thins, a sanitary pad brand. Young women put the new product through the torture test by jumping through challenging shapes accompanied by Garage Party a track by Melbourne group Mr Jigga. (See Mr Jigga MySpace site)
Click on the image below to play the video [...]
Australian television and cinema viewers have been talking about the Trolley Dancers promoting Riva coffee.
In an athletic feat comparable to the OK Go YouTube video hit, Here We Go Again, four dancers dance with their supermarket trolleys, finally reaching for the coffee and sending it along the checkout conveyor belt.
Click on the image below [...]
Nissan is promoting the Dualis car with a series of TV advertisements featuring a hybrid robot, known as a powered suit, inspired by the Manga tradition responsible for the Transformers television series and movie.
Shoji Kawamori, executive director at Japanese animation studio Satelight, was asked by Nissan to design a robot to represent their new model [...]
Panasonic in Australia is promoting the Viera plasma display television screen with a visual effects-laden TV advertising campaign juxtaposing the evolution of the TV with the food chain of our great oceans.
The spot opens with a humble krill, bumping along the bottom of the ocean floor (swimming within the window of a 1960’s cathode-ray tube) [...]
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