Whittakers, a chocolate and nut company in New Zealand, used a TV commercial in 2007 to introduce the concept of “batch roasting”. The TV ad plays on the similarity between the word “batch” and the New Zealand term, “bach”, meaning small holiday house. Young women and men roast chocolate beans in a burning house, enjoying [...]
Libra Patterns feminine hygiene products are being promoted in Australia with a young woman playing a riff on a Les Paul guitar, standing on the top of a high building. As she plays we see patterns, straight off the packaging, flying through the sky. The ad is online at playwithpatterns.com, with the hopeful label, [...]
New Zealand television channel TV2 has an new ident with the tagline, “Love The Feeling”, featuring particles flying through the air and inspiring love.
Click on the image below to play the video in YouTube
Credits
TV2 Particles was developed at Saatchi & Saatchi, New Zealand by executive creative director Mike O’Sullivan, art director Rob Beamish, copywriter Hilary [...]
AMI Insurance is celebrating 80 years of service in New Zealand with a campaign focused on the smile. Interestingly enough, the ad focuses on women as the ones who must cope with the disasters brought on by the males in their lives.
The TV ad at the heart of the campaign is “Keep Smiling”, in which [...]
Supermarket trolleys filled with people hit the screens of New Zealand in October 2006, but not for a Jackass re-run. It’s all in aid of a campaign for Progressive Enterprises Limited (Woolworths, Foodtown and Countdown supermarkets), announcing a new grocery fuel discount deal in association with Shell and Gull New Zealand.
The lighthearted ad poses [...]
Glassons, a New Zealand/Australian clothing company, plays a prominent role in the support of breast cancer research in New Zealand. In January each year, a specially designed range of T-shirts is sold with profits going to the Breast Cancer Research Trust. To promote the new range earlier this year, Glassons worked with Publicis Mojo NZ [...]
New Zealand Red Cross launched their national annual appeal this year with a provocative television advertisement featuring people posing as victims of an unnamed disaster.
A shopping trolley stands unattended in a supermarket aisle. On the floor lie a woman and her son. The hum of air conditioning changes to the whir of an unattended [...]
Jockey’s international site is selling winter underwear. Down under it’s scorching and people are thinking summer. ‘O Hello’ is a TV advertisement made for the summer conditions of Australia and New Zealand.
The TV ad starts with two tennis balls stuck in the fence and moves to two snooker balls in a pocket, two round green [...]
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