La Fédération des producteurs de lait du Québec is busy promoting the culinary web site, Metsdelacreme.com. Using the “Add Cream” theme developed by the BBDO Montreal, the site offers a variety of dishes incorporating cream. The recipes are created through a process called molecular cuisine, which is to dissect the properties of a food [...]
Dose.ca, a celebrity-focused site in Canada, presents its online coverage of celebrity news with print advertisements featuring three of the world’s most talked about names in the world, Paris Hilton, Tom Cruise and Amy Winehouse. Paris Hilton’s profile is presented in chewing gum, Tom Cruise in plastic building blocks, and Amy Winehouse in unravelled knitting [...]
Stella Artois is being presented as the lager for the festive season in today’s site of the day, Le Noel/Christmas. The site includes the online film, “Dove”, animated by Psyop, along with opportunities to engage with the Stella Artois brand.
Radio Sirius, a satellite radio station in Canada, asks television viewers when was the last time they discovered something new? “Discover Again”, a 60 second commercial, connects a range of “first time” experiences with the challenge to discover new music on the station’s 120 channels.
The television spot “Discover Again” focuses on the excitement a person [...]
Tetley Red Tea from Africa is given the blood in the water treatment by Sehsucht, the same motion design team behind the ‘Symphony in Red’ for Konzerthaus Dortmund.
A Tetley Red teabag steeped in boiling water brings out the swirls and designs associated with African themes, elephants, village huts and Victoria Falls, while African tribal music [...]
Le Lait, The Quebec Federation of Milk Producers, and BBDO Montreal have launched a new integrated campaign, moving on from the slogan, “A glass of milk is great, but two is better”, to “A Natural Source of Comfort”, just in time for the dark days and nights of winter. The campaign includes today’s site of [...]
Masterfood Russia commissioned a series of four television commercials featuring futuristic mechanized sports, powered by the Snickers bar. “Animal Tag”, “Rugby”, were preceded by two earlier spots, “Gliders” and “Robots” appeal to a generation focused on virtual gaming. Each ends with the tag line, “Snickers - Don’t Stop”.
Subaru in Canada raised a few eyebrows with the launch of the Sexy Subaru Forester photography shoot, featuring world champion Sumo wrestler Byambajav Ulambayar, online at today’s site of the day, www.sexysubaru.ca
Canadian beer Molson Dry, brewed in Montreal, is presented as the ultimate beer in a campaign centered around The Association of Party Pros. The APP exists to make partying into a professional sport and offer those athletes with passion, stamina and natural talent, the recognition they deserve.
As in any pro sport, when you’re a party [...]
Quebec Toyota dealers are asking Canadian drivers to conserve fuel by driving only as much as possible. That’s the focus of “Kissing Teens”, in which two teens meet up in a car time and time again.
“When you have a Toyota you only drive it when you really need it. Spend a little. Do more.” “Quand [...]
This site is part of The Inspiration Room™, a global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration. Become a member of The Inspiration Room™.
