General Motors has caught the attention of the motoring world with the launch of of the new Cadillac range, the CTS Sport Wagon, the new 2010 SRX crossover and the CTS Coupe, due for release in the summer of 2010. Re-ignition simulates a rocket launch in the desert, with a countdown and stages of flight.

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General Motors has launched an advertising campaign to ensure that the public continue their loyalty for their brands, despite news about filing for bankruptcy protection. GM brands likely to stay are Chevrolet, Cadillac, Buick, and GMC. The Pontiac will be phased out by the end of 2010. The Hummer, Saturn, and Saab (Sweden) brands are being sold. That leaves GM Daewoo (Korea), Opel (Germany), Vauxhall (UK), Holden (Australia), and Wuling (China).

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Mattel Matchbox collectable cars are promoted in this award winning print advertising campaign featuring young drivers in the Cadillac Fleetwood, Ford Mustang and Cadillac Eldorado. Click on the images below to see larger copies designed for outdoor advertising.

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Kate Walsh, known for playing Dr. Addison Montgomery-Shepherd in Grey’s Anatomy, appears in a TV advertisement for the Cadillac CTS, first shown during the 2008 Super Bowl. “In today’s luxury game, the question isn’t whether or not your car has available features like a 40-gig hard drive. It isn’t about sun roofs or Sapelli wood accents, popup nav screens or any of that. No, the real question is: When you turn your car on, does it return the favor?”

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Bob Dylan has appeared in a TV advertising campaign for Cadillac and XM Radio, driving a 2008 Escalade SUV across the Antelope Valley Desert and listening to XM Radio. Dylan says just one line: “What’s life without taking a detour?”

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