Whittakers Batch Roasting in New Zealand

Whittakers, a chocolate and nut company in New Zealand, used a TV commercial in 2007 to introduce the concept of “batch roasting”. The TV ad plays on the similarity between the word “batch” and the New Zealand term, “bach”, meaning small holiday house. Young women and men roast chocolate beans in a burning house, enjoying [...]

New Zealand turns Green and Gold

Tourism New Zealand has chosen March as the month to entice Australians across the Tasman Sea. To make that trip appealing New Zealanders are being asked to put aside their age-old feelings of rivalry and be nice to Australians. A series of TV advertisements is being shown in Australia, promoting the ‘green and gold’ colours [...]

Hyundai Restless Toddlers in New Zealand

Hyundai Automotive New Zealand promoted the Santa Fe 4WD in 2006 with a television commercial featuring two young toddlers driving to the beach for a surf. The ad was popular in New Zealand, boosting Hyundai’s sales at the time of the Santa Fe’s launch, and was recently voted as New Zealand’s favourite TV ad.

A toddler [...]