Coca-Cola Spain crosses generational boundaries in “Encounter”, a campaign connecting a centenarian and a newborn child. “Encuentro” is online at www.destapalafelicidad.es, (De stapa la felicidad is translated in English as Uncovers Unhappiness), a real life story evoking reflections on happiness throughout life from members of the public.



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The Inspiration Room is a global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration. 







