Each year we’re seeing advertisers in the NFL Super Bowl event become more effective in their use of social media in the lead up to the game. Broadcasts of the 47th Super Bowl game, bringing together the San Francisco 49ers and Baltimore Ravens in Louisiana, will be punctuated by messages from Audi, Becks, Best Buy, Bud Light and Budweiser, Cars.com, Century 21, Coca Cola, Doritos, E*Trade, Gildan, GoDaddy.com, Hyundai, Kia, Lincoln, Mercedes, Pepsi, Samsung, Skechers, Snickers, Sodastream, Sony Playstation, Speed Stick, Taco Bell, Toyota, Visa, Volkswagen and more! Here’s our growing collection of videos, supplemented with behind-the-scenes posts appearing over the next week or two.
Audi is running “Prom” in which a young man discovers his courage driving to the prom in his father’s car. See the whole story here.
Axe is running “Lifeguard” in which a lifeguard’s heroic efforts are eclipsed by the arrival of an astronaut on the beach. All for Axe Apollo and a competition to get into space.
Becks is running “Becks Sapphire”, in which a black goldfish serenades its treasure, a beautifully-styled bottle of Beck’s Sapphire. Featuring “No Diggity” by Chet Faker.
Best Buy is running “Asking Amy” starring the company’s most inquisitive customer.
RIM is running “What Blackberry 10 Can’t Do” (turn a truck intro rubber ducks, turn a man into half-elephant).
Bud Light is running “Lucky Chair” and “Journey” in which guys go to great lengths to land a lucky deal with the Mojo Man in New Orleans, played by Stevie Wonder.
Budweiser is running “Brotherhood” in which a Clydesdale foal bonds with his trainer for life. See the whole story here. There’s also an ad introducing Budweiser Black Crown.
Calvin Klein is running “Concept 2013″, a video featuring model Matthew Terry.
Cars.com is running “Dramatized Focus Group” as a teaser to “Wolf”.
Carls Jr is running “Sun Tan” in which a sun bather promotes the Charbroiled Atlantic Cod Fish Sandwich.
Century 21 is running four commercials in which a Century 21 agent is called for: “Wedding”, “Mini Mart”, “College” and “Subway”.
Chrysler is running “Whole Again”, a commercial for the Jeep, and “Farmer: Keep Plowing”, an ad for Ram Trucks. Oprah Winfrey looks forward to the moment when the US troops are home again. Paul Harvey’s “So God Made a Farmer” is set to footage of farmers on the edge.
Coca Cola is running “Mirage” in which thirsty desert dwellers race each other to the big bottle. The company also ran a 30 second edit of the global Security Cameras video hit, “Camaritas” set to the track, “Give a Little Bit”.
Disney is running trailers for “The Lone Ranger” and “Oz The Great and Powerful”.
Doritos is choosing from one of five finalists in the Crash The Bowl 2013 competition: Checkout, Fashionista Daddy (Aired), Fetch, Goat 4 Sale (Aired) and Road Chip.
Dunder Mifflin by Quill.com is running “Paper War with Cat” in in Scranton.
E*Trade is running “Save It”, featuring another of the classic talking babies. The E*TRADE Baby has a couple ideas up his sleeve for spending the money you could be losing to hidden fees in your 401(k). In the end, the Baby offers an even better idea, “come to E*TRADE, and Save It.”
Gildan is running “Getaway” in which a guy goes to great lengths to acquire his favorite shirt.
GoDaddy.com is running “Perfect Match Bar Refaeli’s Big Kiss!” in which Danica Patrick watches “sexy meet smart” as supermodel Bar Refaeli experiences #TheKiss
GoDaddy.com is running “YourBigIdea.CO” in which clients are encouraged to register their big idea with Go Daddy for the chance to end up on a private jet, sipping champagne, with their sky waitress.
GotMilk is running “Rock”, featuring Dwayne “The Rock” Johnson, who helps bring to life what a parent wouldn’t do to make sure their kids have milk at breakfast.
Hyundai is running four commercials. “Team” shows the extraordinary efforts made to round up the team with the new 7-passenger Santa Fe from Hyundai. “Epic Playdate” features a family stirring up trouble in the new 7-passenger Santa Fe. “Stuck” promotes the value of being in front in the Sonata Turbo and its 274-hp engine. “Excited” has a commentator getting carried away over the performance of the Hyundai Genesis 5.0 R-Spec.
Kia is running “Hotbots” in which two beautiful hotbots unveil the new Forte at a press event. Things take an unexpected turn after one reporter gets a little too close to their prized possession. “Space Babies” features a nervous father answering the question, “Where do babies come from” with a little help from his 2014 Kia Sorento SX Limited and UVO voice-activated infotainment system that plays “Wheels on the Bus”.
Lincoln is promoting the MKZ with “Road Trip”, a “SteertheScript” commercial featuring Jimmy Fallon, based on five tweets by Lincoln fans, and “Phoenix”, an introduction to metaphor after metaphor.
M&Ms Love Ballad, featuring Red performing Meatloaf song “I would do anything for love”.
Marvel is running a trailer for Iron Man 3
Mercedes is running “Soul” in which a young man is tempted by the devil (Willem Dafoe) to sign up for all the benefits of owning a CLA Class Mercedes.
Mio Fit is running “Anthem” starring Tracy Morgan.
NFL is playing “Leon Sandcastle”, in which Deion Sanders becomes a rookie again.
Old Spice is running “Irresistible”, promoting the new Wolfthorn fragrance, in Alaska.
Oreo is running “Whisper Fight” in which grown men and women in a library fight over the best part of the Oreo: cream or cookie.
Paramount is running a trailer for “StarTrek Into the Darkness”.
Pepsi is running “Party”, a campaign promoting Pepsi Next. The Super Bowl ad is being promoted with “Party Shopping”, a 1:41 teaser.
Pepsi is running “Behind the Scenes of the Coke Chase Ad”, in which members of the cast do whatever it takes to get the Pepsi vending machine working.
Prudential uses “Stickers” to highlight the growing gap between retirement age and life expectancy.
Samsung is running El Plato Supreme in which Seth Rogen and Paul Rudd are called in to pitch their ideas for Samsung’s Big Game ad for The Next Big Thing, but they run into some hurdles.
Skechers is running “GOrun 2 — Man vs Cheetah” in which a runner takes on a cheetah in an attempt to save a gazelle.
Snickers is running “Coach” in which Robin Williams plays the alter-ego of the Hawks coach.
Sodastream is running “Sodastream Effect”, instead of the banned ad featuring Coca Cola and Pepsi delivery guys.
Sony Playstation is running “God of War: Ascension “From Ashes”.
Speed Stick Power is promoted in “Unattended Laundry”. You needed the machine. You got caught panty-handed.
Subway is running “A Story 15 Years in the Making”, featuring spokesman Jared Fogle, along with “Februany Hard to Say Easy to Love”.
Taco Bell is running “Viva Young” in which senior citizens escape their retirement home to party up down town. See the whole story here.
Tide is running “Miracle Stain” in which a 49ers fan spills ketchup in the shape of Joe Montana.
Toyota is running “Wish Granted”. Kaley Cuoco isn’t your average genie. She’s modern, smart and stylish, like the Toyota RAV4 she lives inside.
Visa is running “Go Ravens” in which Ray Lewis gets the perfect send off at the end of his career.
Visa is running “Go Niners” demonstrating the power of a good pre-game speech.
Volkswagen is running “Get In. Get Happy” in which Jamaican sounding Dave gets his workmates upbeat over the new Volkswagen Beetle. See the whole story here.
Wonderful Pistachios has PSY Get Cracking with Gangnam Style.