La Fédération des producteurs de lait du Québec is busy promoting the culinary web site, Metsdelacreme.com. Using the “Add Cream” theme developed by the BBDO Montreal, the site offers a variety of dishes incorporating cream. The recipes are created through a process called molecular cuisine, which is to dissect the properties of a food [...]
The Palm® Centro™ smartphone is being peddled by a metro version of Santa Claus in the campaign, “Santa’s Gone Centro”. An online site, Text Claus, calls for text messages to be sent to the madeover Santa Claus, who has clearly lost years, weight and any sense of shame by using email, internet messaging, Facebook, voice [...]
The Australia Day Council of NSW (ADCNSW) is running Advance Australia Dare, an online ‘dare’ campaign encouraging Australians to submit a video of themselves singing the national anthem in a musical tone that is meaningful to them. The campaign has been created to celebrate Australia’s national anthem and encourage people to participate in a fun, [...]
The RSPCA Victoria in Australia reminds us that the lives of many pets are in the balance over the Christmas period this year, in a print advertising campaign developed by M&C Saatchi Melbourne. The campaign is supplemented with RSPCA Singing Card, an interactive do-it-yourself Pet Christmas greeting providing online users with the opportunity to have [...]
VivaPets and the RSPCA Brighton in the UK worked with CrazyTalk this year to send out a Christmas appeal from the pets. The software package from Real Illusion was used to provide a talking mouth for Moggy the Rescue Cat who introduces us to the cats and dogs that need support this Christmas. See more [...]
Nuance Communications, the company that developed the Dragon Naturally Speaking text recognition tool, has commissioned an online seasons greeting site, inviting visitors to lick a frozen pole before giving their spoken message. Visitors can choose from a variety of outfits, upload their own photograph or choose from famous faces including Santa Claus and the Mona [...]
Queensland Transport has launched “What Davo Loves”, www.whatdavoloves.com, today’s Site of the Day, an expression of the “Slow Down Stupid” advertising campaign for 2008/2009. The primary audience for the campaign is young males, a key risk group for speed-related fatalities.
Helge Tennø, Strategic Director / Digital Planner at Screenplay AS, Oslo, Norway, has a number of his slide shows online for the world to share, including today’s “Site of the Day”, a 30 slide presentation on Next Generation Participation.
“We need to start looking at collaboration as something richer than getting participants to contribute their [...]
Ever wonder how all those creatures are coping outside while you’re indoors all cosy, eating your Christmas dinner? BBC has launched the Breathing Places campaign to urge the British to get involved with the creatures living outside their front door. A video produced by The Viral Factory encourages the public to get off the sofa [...]
Ginga, an interactive agency in Brazil, is behind the online and offline promotion of the movie Twilight, (Crepusculo) preparing Brazil for the launch of the movie on December 18. Interactive posters, featuring Bella Swan (Kristen Stewart) and Edward Cullen (Robert Pattinson), were installed at various terminals of the Sao Paulo subway system. Passengers in transit [...]
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