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Advertising associated with the Audi brand, including the Audi Q5, the Audi TT, Audi A4, Audi A5, Audi A6, the Audi RS6 Avant, and Audi A7, as featured on The Inspiration Room. Audi is a German automotive brand founded in Zwickau, Germany, in 1909, by August Horch. The company name is based on the surname of the founder August Horch, his surname meaning listen in German—which, when translated into Latin, becomes Audi.