Wieden+Kennedy London has produced a “Christmas Card Making Machine” this year, displayed in the agency’s front Hanbury Street window. The card has two large screens showing a scrolling chain of twelve characters. As pedestrians stand in the footprints outside the window their faces are photographed and embedded in the card. The resulting images can be [...]
The winners have been announced for the Eurobest 2008 Awards. The 2008 Eurobest Festival and Awards took place in Stockholm from 1-3 December, in co-operation with The Advertising Association of Sweden, to celebrate and advance creative advertising in Europe. The festival was launched in 1988 but was extended this year as a three day festival, [...]
Coca Cola nearly gives away the authentic formula for its iconic drink in a television commercial developed in Argentina. The secret, however, is embedded in a tongue-in-cheek fable narrated by an animated toad, developed by Santo, Buenos Aires, and animated at Bent Image Lab.
Australian start-up company ASM Liquor, is working with Believe Advertising to reach new standards of excellence in “touchy feely” marketing, with a series of low-budget Vodka O “Tasteless Parties”.
IKEA Germany transformed the two-dimensional IKEA catalogue in 2007 into a three-dimensional installation, creating an exact replica of the living room on the catalogue cover and taking it on tour to shopping malls in 24 German cities.
Mall shoppers were invited to have their photograph taken on the catalogue cover. Five days later they were able [...]
Today’s site of the day is Absolut Machines, awarded the Epica D’Or (Interactive) earlier this week.
Between February 28 and April 25, 2008, visitors to Absolut’s website were invited to create original musical compositions by feeding notes to two remotely stationed, state-of-the-art “artificially creative” machines, in New York City and Stockholm. The machines converted those [...]
Le Lait, The Quebec Federation of Milk Producers, and BBDO Montreal have launched a new integrated campaign, moving on from the slogan, “A glass of milk is great, but two is better”, to “A Natural Source of Comfort”, just in time for the dark days and nights of winter. The campaign includes today’s site of [...]
UK department store network John Lewis has launched its national Christmas advertising campaign in the UK using a Beatles song, “From Me To You”.
The 1963 Beatles track was re-recorded especially for the five week long campaign, with vocals including Matt Spinner, a member of the John Lewis music society and a member of the [...]
Advertising for a Mission Impossible movie screening on TV2 in New Zealand took on its own mission impossible twist this week with a campaign involving a rival TV network and wild animals.
In the early hours of yesterday morning, a giant billposter advertising Mission Impossible 111 was plastered over the front windows of TV3 headquarters in [...]
The results are out from the London International Awards ceremony. The awards, started in 1986, recognise gold and silver winners in design, digital media, integrated media, non-traditional media, package design, poster and billboard, print, radio, television and cinema. The driving question behind the prizes is “What is the right kind of advertising?” See the full [...]
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