The ADDY Awards is an American advertising competition, founded in Florida in 1960 and adopted by the American Advertising Federation, a not-for-profit industry association, as a national competition in 1968. The ADDY Awards competition involves three levels of judging: local, regional, and national. Winning an ADDY at each level qualifies the work to progress to the next higher level. Awards presented are Gold and Silver ADDY Awards for professional and student entries. The ADDY award logo and trophy is a stylized “Star A”. In July 2013 the ADDY Awards were rebranded as The American Advertising Awards.