Duncan Macleod, editor of The Inspiration Room, has been blogging on advertising since 2003. It all began with the use of television commercials as texts in seminars on popular culture and generational change. Duncan started Duncan's TV Ad Land which grew into a network of sites focusing on TV ads, print advertising, music videos and political advertising. In 2008 Duncan joined forces with The Inspiration Room team to develop The Inspiration Room Daily. Duncan is based in Sydney, NSW, Australia.