English teachers looking at critical literacy in Queensland can require their students to explore stereotyping in Australian media. What better place to start than television advertisements? There are, at last count, 480 Australian advertisements reviewed on this site, available through the Australia filter. Each of the ads listed here is written up, with a YouTube link, and in many cases has details about where to download the video. Click on the links provided (dotted red line indicates a hyperlink).
The best place to begin is with the VB Regulars commercial, written up here.
Click on the image below to play the video in YouTube
Possible stereotypes of Australian culture
1. Gender representations
Men and beer
Men and cars
Women as sex objects
Lipton Ice Tea Beach, Hahn Premium Light Gondola/, Lynx Jet, Natures Organic, Drumstick Summer Ritual at the pool, Hahn Super Dry Love Heart, Bundaberg Rum Bundy Bear, Lynx Jet Award, Antz Pantz Sic Em Rex.
Men as useless Dads
2. The Larrikin, the Aussie battler, Crocodile Dundee
3. The surfer, the surfer chick
4. Sports Lovers
5. Work environments
6. The Australian bush
7. Ethnicities: Asians, Lebanese, Wogs, Aborigines
9. Intolerance of dishonesty
10. Queensland Outdoor Living
12. Australian tourism
13. Australian Soldiers
14. Religion without religion
15. Australians as Meat Eaters
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