Australian Stereotypes In TV Ads
English teachers looking at critical literacy in Queensland can require their students to explore stereotyping in Australian media. What better place to start than television advertisements? There are, at last count, 480 Australian advertisements reviewed on this site, available through the Australia filter.
Each of the ads listed here is written up, with a YouTube link, and in many cases has details about where to download the video. Click on the links provided (dotted red line indicates a hyperlink).
The best place to begin is with the VB Regulars commercial, written up here.
Click on the image below to play the video in YouTube (HD)
Possible stereotypes of Australian culture
1. Gender representations
Men and beer
Carlton MID Bloke Bots, Hahn Premium Light Gondola, Carlton Midstrength Sheds, Carlton Draught Big Ad, Castlemaine XXXX, Carlton Draught Canoe, Tooheys Tall Men,
Men and cars
Ford Courier Barbecue, Honda CRV Dress For It, Ford Ranger Legendary Tough,
Women as sex objects
Lipton Ice Tea Beach, Hahn Premium Light Gondola, Lynx Jet, Natures Organic, Drumstick Summer Ritual at the pool, Hahn Super Dry Love Heart, Bundaberg Rum Bundy Bear, Lynx Jet Award, Antz Pantz Sic Em Rex,
Men as useless Dads
Parenting/Cooking
Aussie mum, home, the barbie
Virgin Blue Muffs, AAPT Tell It Like It Is, McDonalds Pasta See Things, Special K Remember You, Canon Selphy Domino Effect, ABC Ironing is Wonderful
2. The Larrikin, the Aussie battler, Crocodile Dundee
Coke Zero Bus Surfer, Hahn Spa Bomb, “>Nandos Ruffle Feathers, Real Aussie, Robbo Gets Start Mortgage, Steve Irwin Quarantine, Farmers Union Iced Coffee History
3. The surfer, the surfer chick
4. Sports Lovers
Toyota AFL Moments, NRMA Broncos, Rugby Butterflies, Nike Keep the Ball Alive, I Am Australian, VB Boony and Beefy, Powerade Socceroos, Qantas Football Taking Off
5. Work environments
Nine MSN Turn Your Back AAPT Tell It Like It Is, Heinz Absolute Cockroach, Carlton Draught Canoe, Australia Post Days of the Week, Yellow Pages Not Happy Jan
6. The Australian bush
7. Ethnicities: Asians, Lebanese, Wogs, Aborigines
MTV Budgie Smugglers, UN Badmouth, Finnish Sauce.
8. Disabilities
Radiohead Fan, Assistance Dogs Phone, Special Olympics Office
9. Intolerance of dishonesty
Absolut Cut The Crap, Lipton Ice Beach, Mechanic
10. Queensland Outdoor Living
Suncorp Aint No Sunshine, Where Else But Queensland
11. Youth
12. Australian tourism
Where the Bloody Hell Are You? and Spoof
13. Australian Soldiers
14. Religion without religion
15. Australians as Meat Eaters
Red Meat Evolution, Sam Neill on Instinct, Sam Kekovich Vote Lamb.
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(4.92 out of 5)