Christies, the British auction house, have made sure that members of the public have had a chance to view the Leonardo da Vinci masterpiece, “Salvator Mundi”, before it heads back into private hands for $450 million. More than 20,000 people from all walks of life have come to gaze at Leonardo da Vinci’s Salvator Mundi. After centuries in the hands of royal and private owners, its return to the public consciousness has resulted in queues wrapping around Christie’s exhibition spaces in London, Hong Kong, San Francisco, and New York. The experience of setting eyes on a work described as the ‘Divine Mona Lisa’ — one of fewer than 20 paintings acknowledged as being from the Renaissance master’s hand — is one that has moved people in many different ways, with those experiences being shared myriad times via social media. But what if the tables were turned and the Salvator Mundi (Saviour of the World) could share with us what he has seen these last few weeks? Having witnessed the most intimate details in the lives of successive French and English kings, what would the figure of Christ, depicted holding the well-being of the world in the palm of his left hand, now make of us?
German supermarket Penny has launched a Christmas campaign, “Christmas. Time to Reconcile”. At the heart of the campaign is a commercial featuring a woman who must overcome psychological obstacles to reconnect with her estranged daughter. The film features her on a metaphorical journey through snow, ice and a menacing forest to reconnect with her daughter at Christmas. The Penny Christmas Reconciliation campaign, online at www.penny.de/versoehnung, includes giant posters, digital work and newspaper ads calling for reconciliation. Participants can enter a contest to win a personal reconciliation gift.
Marks & Spencer (M&S) is running a tie-in advertising campaign featuring Paddington Bear for Christmas 2017. At the heart of the campaign is a television commercial, “Paddington and the Christmas Visitor”, in which Paddington unwittingly saves Christmas for his friends and neighbours. It’s Christmas Eve at Windsor Gardens and Paddington is fast asleep. However, his dreams of marmalade are interrupted by a loud thud on the roof. Upon investigation, he stumbles upon a burglar and despite the burglar’s protests that he is “not Santa” the determined and good-natured bear begins to ‘help’ him deliver the presents back to where they belong. Seeing the good in everyone, Paddington innocently helps the burglar see the error of his ways and as they place presents into personalised stockings and pause for mince pies, he unknowingly averts a crisis and ensures a truly special moment for neighbour Alice, and a happy Christmas for all.
John Lewis, the UK department store chain, its 2017 Christmas advertising campaign, “Moz The Monster”. Set to a cover version of The Beatles’ song ‘Golden Slumbers’, recorded by British band Elbow, the two minute advert tells a heartwarming story of a little boy called Joe, who is kept awake by a 7ft imaginary Monster called Moz who is living under his bed. The two form a friendship and play together every evening, but staying awake through the night starts to take its toll on Joe, who can hardly keep his eyes open during the day. For Christmas, Joe receives the perfect gift of a night light which helps him finally get some peace and quiet from Moz, and a good night’s sleep. Just as you think the ad has come to a close, Joe turns the light back off and hears the familiar rumblings of his friend and is reminded that he can bring Moz back any time he thinks of him.
Uber is highlighting the absurdity of the traffic situation in Asia’s biggest cities as part of its first ever brand purpose campaign. Using cardboard boxes to represent cars, the film humorously shows the reality of how people get around currently and ends with images of a city being overrun by boxes. The film was shot on the streets of Bangkok with around 200 extras. The Uber boxes commercial was filmed in Bangkok with 200 extras, set to the track “Bare Necessities” from the 1967 Disney film The Jungle Book. The film is a reminder of just how serious the traffic crisis enveloping our cities is becoming. Uber-commissioned research show that people in Asia are stuck in congestion for 52 minutes every day, in addition to the 26 minutes they spend trying to find parking spots. Forty three percent of millennials are considering getting rid of their cars all together.