O2, the British telco, launched “Possessed” this week in the lead up to Halloween. Samsung devices and apps were used alongside Philips lighting to create a haunted house week in Princelet Street, Shoreditch. Celebrities Lucy Watson, Rylan Clark and Helen Flanagan were invited to take a brave step inside the house to witness the suspense and sudden spooks. Over 50,000 O2 customers registered for free tickets through the O2 Priority app in only one weekend. Upon arrival visitors were led through five ‘haunted’ rooms, each powered by a range of connected technology. All smart tech was controlled by O2 Gurus phones and tablets to create a fun, frightening and unforgettable experience.
BBC has launched “A Lifetime of Original British Drama”, a trailer promoting the 2015 drama season, starring Benedict Cumberbatch. Benedict reads William Shakespeare’s monologue All the World’s A Stage, from As You Like It, as the trailer celebrates moments from seminal dramas past, present and future. The seven ages of human life are used as a framework: infancy, whining schoolboy, the lover, the soldier, the justice, old age and incapacity. The interactive version, online at bbc.co.uk/originalbritishdrama, allows viewers to click on the hotspots to watch previews of upcoming dramas.
OK Go has partnered with Honda to launch the music video for “I Won’t Let You Down”, featuring the band riding UNI-CUB personal mobility devices along with Japanese school girl dancers and techno-pop trio Perfume. The video concept was inspired by the band’s visit to Robot Restaurant in Tokyo where girls in bikinis battle enormous Transformer-style robots, helped by Daft Punk-style storm troopers on Tron motorcycles. Japanese creative director Morihiro Harano and choreographer Air:Man worked with Kazuaki Seki (Perfume) and Damian Kulash, Jr (OK Go) to shoot band members and umbrella-wielding dancers carrying out Busby Berkeley inspired moves on a warehouse site in Chiba, near Tokyo. An octocopter camera drone ascending from the site was used to capture aerial views of yellow, green, red and blue geometric shapes, lyrics and faces below before panning out in silence to views of Tokyo. OK GO are hosting the video on iwontletyoudown.com, along with interviews, pre-visualisation video and information on the Honda UNI-CUB.
Myer, the Australian department store chain, has launched “Find Wonderful”, an integrated advertising campaign focusing on the desires and aspirations of its customer base. At the campaign is a commercial distributed on television, cinema, online and in-store media, starring Adelaide actress Tilda Cobham-Hervey. Tilda interacts with an animated world as she interacts with Myer brands Maticevski, Alex Perry, Kate Sylvester, Giambattista Valli and Ellery. Read on for the video, the behind-the-scenes film, information on the associated interactive campaign, and insights from Myer executive staff.
Honda Motors South Africa is running “Don’t Be That Guy”, a print advertising campaign promoting Genuine Honda Parts. Four seating diagrams each highlight the one seat that you don’t want to be in because your car broke down. Your seat in a packed theatre that you’re about to walk into 38 minutes late. Your seat on a packed flight that’s 15 minutes late because you just arrived at the gate. Your seat at the restaurant your date has been waiting at for the past 49 minutes. Your seat, right next to the boss, at the meeting that hasn’t started yet because you’re 18 minutes late.