Pepsi’s “Pepsi Light Iconic Moments” advertising campaign has won Gold at the Clio Awards for print, print technique (art direction and photography) and out of home (billboard). The three advertisements in the Pepsi Light Iconic Moments campaign, targeting young urban people, feature a skateboarder, parkour runner and a breakdancer wearing red, white and blue. Their stunning poses convey the lightness of Pepsi Light, and contain within them the Pepsi Light logo. The only text required: “Light”. The central Pepsi motif “Live for now” is conveyed in active, spontaneous, almost weightless moves and moments full of carefree joy.
GE has launched “Meet Molly, the Kid Who Never Stops Inventing”, a commercial celebrating the engineering solutions developed at GE. We’re introduced to Molly, a young girl who comes up with brilliant solutions to problems in the home, including taking out the trash, selling Girl Guide cookies, making her bed, sweeping the floor and mowing the lawns. As she grows up, the innovation and ingenuity continue, taking us to the present time with her working as an engineer at GE. GE’s messages: “We are 300,000 people building, moving, powering and curing to accomplish one goal: making the world work better.” “GE works on things that matter. Building, powering, moving and curing the world. Not just imagining. Doing.” “Imagination and hard work make the world better”.
HHS’ Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, has launched a new series of public service advertisements (PSAs) recognizing the critical role fathers play in the lives of their children. The public service campaign created by the non-profit Ad Council coincides with Tell a Joke Day and centers on the popularity and growing trend of telling “Dad” jokes. Through sharing dad jokes, the PSAs aim to communicate to fathers that the smallest moments spent with their children can make the biggest difference in their children’s lives. The ads direct fathers to Fatherhood.gov where users will find helpful tips, tools, information and jokes to help them get more involved with their kids.
Volkswagen is promoting the new Arteon 4-door fastback with an advertising campaign featuring blind photographer Pete Eckart. At the centre of the campaign is an inspiring mini documentary exploring Eckert’s unique creative vision. Pete Eckert trained in sculpture and industrial design before becoming blind through retinitis pigmentosa, an eye disease in which the back wall of the eye (retina) is damaged. He transformed his disability into an art form to allow sighted people a glimpse into the world of the blind. The Volkswagen Arteon short film highlights Eckert’s creative ability to leverage his aural and touch senses to capture striking abstract visuals that showcase his unconventional photography techniques while also capturing the unique beauty of the Volkswagen Arteon, the replacement for the up-market Volkswagen CC. Photographs from the campaign, featured below, are presented on the microsite arteon.volkswagen.com, in anticipation of the 2018 Arteon’s launch to the market.
Apple is promoting the latest Siri features with a commercial featuring The Rock, Dwayne Johnson. The commercial, “The Rock x Siri Dominate the Day”, has the actor, producer and professional wrestler using Siri to tick off items on his life long bucket list. In a whirlwind of activity he uses Siri’s connection with FaceTime, email, camera, weather, iTunes playlist and the the transportation network Lyft. The ego-driven character takes over the driving of a Lyft ride to the airport, commandeers the pilot’s seat of a flight scheduled to fly to Accra, Ghana and heads to Rome. He manages to contribute to the restoration of a church fresco, checks in with his new fashion line in Japan, providing the commentary for his earth, fire, water and rock fashion show, competing with French chef Ludo Lefebvre, playing a Chinese zither in concert, and taking a selfie in space. Several items from The Rock’s life goal list are achieved before dropping back into the set of his latest sci fi movie. Apple is pointing viewers to the Siri site: siri.com