IKEA Australia is promoting the Autumn 2017 catalogue with “The Best Day Is The Everyday”, an advertising campaign featuring the LUDDE sheepskin rug family and their playful puppy BOLMEN step stool. Narrated by Swedish actress Lena Endre, the IKEA Best Day is Everyday commercials are designed to inspire Australians to rediscover the fun and happiness in everyday life at home. The DEKAD alarm clock, Charmtroll squeaky toy, DJURA rubberwood bed tray, the ÄNGSLILJA queen quilt cover set, GJORA bed frame, VARV table lamp, MALM set of 6 drawers, SALTBAK rug, FLADIS basket, POÄNG rocking chair, IKEA 365+ mug, are all props in this Saturday morning lie-in scenario. LUDDE provides seven tips for good sleep and great mornings, including the one featured in the commercial, making coffee for your loved ones. The Autumn campaign follows on from the 2016 Summer campaign using the same concept promoting outdoor living, this time with the THORINE guitar cushion, ÄPPLARÖ reclining chair, VARDAGEN carafe with lid and glasses, SOCKER plant pot and GESTALTA artist’s dummy.
Pedigree in New Zealand is promoting adoption with a campaign that pairs abandoned dogs with abandoned parents. The Pedigree Child Replacement program aims to connect adoption dogs with parents who find themselves alone after their kids move out. The integrated campaign drives parents to replacethem.co.nz where they can find the perfect canine substitute for their child, cheekily suggesting, ‘When your kids move out, move on’. Parents who adopt can even send in their child’s old possessions and PEDIGREE® will turn them into new possessions for their dog. Empty nesters (parents who find themselves living alone) often suffer from a sense of grief and loneliness when their children leave home. The Pedigree Child Replacement program gives parents the chance to bring the companionship, admiration, and unconditional love back into their lives just by adopting a dog. The campaign is presented through television (“Treehouse”, “Scared” and “Hard Man to Impress”), digital, radio, and press, as well as having a presence at the departure terminal of Auckland’s International Airport.
Ford in Spain is promoting the Max vehicle range with “Max Motor Dreams”, a baby crib that reproduces the movements, lights and sounds of a parent’s car. Parents are able to use an app to collect data from different routes as they drive, to be replicated later for the sake of their sleeping children at home. Online at fordmaxmotordreams.com, the campaign invites potential customers to take a test drive in a Max and go in the draw for their crib. “When it seems that everything is lost, we have that last wildcard we trust, the run-run of the engine, the movements, the curves, the lights of the roads. But why move from the living room if we can do it in a click? Imagine that your baby’s crib, controlled by an app, was able to reproduce the most calming routes to your baby. The route of going to the village to see the grandparents, the tour of when we go to see the cousins, wander through the center…”
The French National Institute for Cancer (INCA; l’institut national du cancer) is running a film-noir themed commercial, Un Contrôle de Routine (Routine Check), as part of Mars Bleu, a month focused on colorectal cancer. Although colon cancer is the second most deadly cancer in France with 18,000 deaths a year, it goes largely unacknowledged. With a 1950s detective film style and clunky sound effects, the black and white and studio-shot film presents colorectal cancer as a serial killer hurrying through the night down a deserted road where seemingly nothing is able to stop him. That is, until a simple routine check puts an end to his flight. The Routine Check film encourages men and women over the age of 50 to go for a check-up, as if the cancer is detected, in 9 out of 10 cases it can be cured.
Twentieth Century Fox’s (FOX) action-thriller Alien: Covenant, hitting theaters May 19, marks visionary director Ridley Scott’s return to the universe he created. FOX has tapped Advanced Micro Devices (AMD) to be the official CPU/GPU partner for Alien: Covenant and has released this branded short, Meet Walter starring Michael Fassbender as his character Walter. As the centerpiece of the #MeetWalter campaign, this short introduces Walter, the latest synthetic android with intelligence powered by AMD (NASDAQ: AMD), RyzenTM and RadeonTM processors, and manufactured by the film’s fictional corporation Weyland-Yutani. Walter is presented as the world’s most advanced synthetic companion, created to serve and designed to help achieve a better human experience with intelligence. The Meet Walter campaign includes a limited-edition poster and a Twitter activation allowing users to tweet #MeetWalter to receive a personalized video autoreply from Walter.