Penguin Audio Books advertising campaign “Captured in Audio” continues to win awards, the latest including Gold for Print Technique for Moby Dick at the Clio Awards. Designed at Y&R Beijing the campaign features the brand’s iconic penguin holding a microphone in crafted classic illustrations and artistic drawings. Books covered in the series are Herman Melville’s Moby Dick, Bram Stoker’s Dracula, Mary Shelley’s Frankenstein, Cervante’s Don Quixote, Lewis Carroll’s Alice in Wonderland, Antony Befvor’s D-Day The Battle for Normandy, Roger Lancelyn’s Tales of the Greek Heroes, Arthur Conan Doyle’s The Adventures of Sharlock Holmes.
Happiness on Glue is a growing set of wall stickers produced by Dia Ghyczy and Judit Kun, two young veterans of the ad world based in Budapest, Hungary. Dia and Judit like to think about the needs their products would answer, then put it in a fun context. For example, you might look for a doctor’s office wall sticker for your kid’s room, so they can play in front of it. But what you get is also a promise that your child might become a successful doctor who’s able to support your gambling problem when you retire. With other stickers they would like to help parents get their kids tired enough so they can watch Grey’s Anatomy in peace. Or help kids cope who found out the truth about Santa, or Facebook’s privacy settings.
WWF Philippines and Leo Burnett Manila have won recognition for their Earth Hour 2013 print and poster advertising campaign. The simple act of switching off and lighting a candle on Earth Hour has a clear impact on the environment. These posters had actual beeswax candles painstakingly melted onto them to simulate an iceberg, a tree and coral as life sanctuaries. The Iceberg ad (Polar Bear) has won Gold for Print at the 2014 Clio Awards.
Paris Zoo (Parc Zoologique de Paris), at Muséum national d’Histoire naturelle (National Museum of Natural History) ran a print advertising campaign featuring baboons, lions, vultures and a panther along with Paris statues. “Wildlife is back in Town”, the text, tells us that the zoo will be re-opening in April. The Paris Zoo reopened for the public on April 12, 2014 after being closed for four-years for renovation. The campaign has won Gold for Print at the Clio Awards.
Guinness Draught in a Bottle, a print and outdoor advertising campaign from Singapore, has been awarded Gold at the Clio Awards. Guinness Draught was launched in a bottle to reach out to more Guinness fans. In terms of taste, GDIB was almost identical to the Guinness Draught, but as the ritual of being served a pint is different from that of a bottle, regular customers needed convincing. BBDO Singapore re-imagined the familiar Guinness pint iconography within the design language of the bottle, creating the illusion of ‘a pint in a bottle’. Metallic gold was the contemporary palette of choice and traditional lithography printing was used to allude to the coming together of the old with the new.