Johan & Nyström, a coffee roastery in Sweden, has commissioned a package design series for their speciality coffee, a coffee line launched to celebrate the company’s 10th anniversary in 2014. A set of box designs, each with a distinct coloured seal, represents the countries of origin for Johan & Nystrom coffee beans. Handwriting presents the place of origin and the farm from which the cherries and beans have been carefully selected. The name is written by hand on each seal by the roaster. On the sides of all the boxes are the names of all 147 people who have worked at and with Johan & Nyström since the company began in 2004, and therefore contributed to all the company’s knowledge and coffee expertise. The text also includes the brand history and philosophy. Packages featured include Kainamui Lot 141 from Kenya, Gigisa Lot 5 from Ethiopia, La Sierra Mixteca from Mexico, La Esperanza from Nicaragua.
Mercedes-Benz France is promoting the Mercedes Me services with “La Rencontre”, (The Encounter), a commercial featuring a group of children fascinated by their neighbour’s new Mercedes E Class wagon and its remote autopilot feature. First one, then two, four, five, nine, children gather on their bicycles to watch the Mercedes driver arrive home. Music used in the commercial evokes the mood of science fiction and fantasy movies such as E.T. and television series such as Stranger Things.
The Irish Cancer Society has launched ‘Get Cancer’, a daring and provocative new campaign, online at getcancer.ie. The campaign features a host of real life cancer survivors who state that they want to get cancer, through research, through volunteering, through funding. Opening with the arresting tagline, ‘I Want to Get Cancer’, the campaign is designed to stop people in their tracks and force them to acknowledge the disease that will affect one in two of us in our lifetime by 2020. Whilst ‘Get Cancer’ doesn’t shy away from hard and important facts, it delivers the message with optimism and strength. More people are surviving cancer than ever before thanks to improved research and development; in fact, one in four cancers are preventable. Following a number of individuals – a researcher, a young man, a daughter, a couple, and a middle-aged man – the campaign celebrates their frank and defiant discussion about the disease and highlights the support systems offered by the Irish Cancer Society, as well as the steps that can be taken to reduce the chances of developing the disease.
Studio+, the smartphone film app by Vivendi and Canal+, has been launched with an advertising campaign focused on train commuters. Two commercials, “Speed” and “Tears”, show commuters totally engrossed in their viewing experiences, so much so that other passengers are affected. In “Tears” passengers waiting on the metro stand up on seats to avoid the torrents of tears shed by those viewing ten-minute films on their phones. “Ten minutes never have moved you that way”. In “Speed” a commuter sits down to watch a ten-minute film, “Brutal”, while his train whizzes at lightning speeds through the city. “Ten minutes have never taken you so far”. Christophe Coffre, Havas Paris Chief Creative Officer, said : “We need to demonstrate that emotion and action are just as intense in the mini-series format (10 x10”). I’m very proud of these two little cinematic gems”.
Online marketplace Fiverr has launched “In Doers We Trust,” a brand advertising campaign articulating the ethos of Fiverr’s current bootstrapping entrepreneur members – heroizing them – with the goal of bringing more into the fold. The campaign, online at fiverr.com/in-doers-we-trust, positions Fiverr to seize today’s emerging zeitgeist of entrepreneurial flexibility, rapid experimentation, and doing more with less. The “In Doers We Trust” campaign is designed to push against bureaucratic overthinking, analysis-paralysis, and excessive whiteboarding. Fiverr is reaching out to both entrepreneurs and those needing their services, connecting people through a marketplace for creative and digital services, including graphic design, copywriting, voiceovers, and music and film editing. Fiverr’s mission is to democratize lean entrepreneurship by giving entrepreneurs, freelancers, small businesses and even enterprises the resources they need to get things done quickly, flexibly and fearlessly so that they can thrive in the new economy.