Greenpeace is working with the biggest cats online, to save big cats of the wild. There are only 3000 tigers left in the wild worldwide. Their homes are being destroyed by palm oil plantations in Indonesia, coal mining in India and illegal logging in Siberia. Greenpeace has been working on the ground to save the tigers, but needs a helping paw to spread the word and spread the word above and beyond of all the noise of Internet memes. Cat photos are shared twice as many times as selfies. Online, cats are one of the most powerful phenomena’s that’s ever existed. The rise of the famous Internet cats has proven they’re a force to be reckoned with. On Internatonal Tiger Day, they’ve teamed up to release a video with Greenpeace to encourage cats everywhere to raise their paws for the cause. The film, featuring Lil Bub, Princess Monster Truck, Hamilton the Hipster Cat, Nala Cat, Venus, Spangles and more, is guaranteed to be not just cute, but carry a serious message too. On the Cats Save Tigers site, greenpeace.org/CatsSaveTigers, you can view the video, and cat owners can sign up their cats to the Save the Tigers initiative, and share their own #CatsSaveTigers picture to spread awareness of the cause.
Diageo is running “Gentleman’s Wager”, a commercial for Johnnie Walker Blue Label featuring actor Jude Law and Italian actor Giancarlo Giannini. The 4 minute commercial, launched at the Venice Film Festival, tells the story of a wager between two men over a rare yacht. Filmed in the British Virgin Islands and London, the commercial follows Jude as he renovates a theatre and puts together a music ensemble and dance troupe.
This print campaign for sports drink Ironage provides a connection with three sport disciplines: athletics, cycling and swimming. A runner, cyclist and swimmer are shown straining towards their finish line. A calendar outline suggests that the competitors are heading towards faster times by the end of the month. The calendar campaign, produced for Grupo Petrópolis, won a Bronze Press Lion at Cannes International Festival of Creativity 2014.
Dell is debuting its newest video in its social media-driven, “Learning Meets Doing” back-to-school marketing campaign. Titled “5-Second Filmmaker,” this two-minute online film features the fictional Marty Goldberg, an aspiring director who not only makes his films according to the “Goldberg Method” – where everything takes place in 5-second intervals – he actually lives his life this way, too.
Oxfam America is running “Be David”, an inspiring long-form PSA telling the story of Joanna Manu, a woman who stood up to mining giants in Ghana and inspired a community organising movement. Joanna attended a training session sponsored by Oxfam America and stood up against land threats and environmental hazards wrought by an open pit gold mining company. The film, connecting Joanna’s story with the Biblical story of David and Goliath, suggests that we all have inner power to influence and make change. Film production collective Wander brings a Syncopated Storytelling℠ approach, using quick cuts, graphic design, and unexpected imagery to punctuate the film’s voice-over narration with warmth and humour. Viewers are encouraged to visit oxfamamerica.org/david and find their own inner David.