Google Project Jacquard has won the Product Design Grand Prix at Cannes Lions International Festival of Creativity. The project, launched in May 2015, features wearable fabric that is woven with conductive yarn or thread. Technology is thus woven into fabric, transforming everyday objects, like clothes, into interactive surfaces. Project Jacquard allows designers and developers to build connected, touch-sensitive textiles into their own products. Levi’s worked with Google to launch the first commercial product, an interactive denim jacket. The “Jacquard” name comes from the Jacquard loom, invented by Joseph Marie Jacquard at the beginning of the 19th century, simplifying the process of manufacturing textiles with such complex patterns as brocade, damask and matelasse. The new technology was launched at Google’s annual conference I/O, with an installation to demo the fabric, a website, www.projectjacquard.com, to show the progression of the technology, and a film to show the story and idea behind it.
The Organic Effect, a campaign for Swedish supermarket chain Coop, won the PR Grand Prix at Cannes Lions Festival of Creativity. The Coop Organic Effect experiment focused on the Palmbergs, a family of five, hoping to reveal the impact of switching to organic food. A video covering the experiment has had over 5.5 millions views since its release in May 2015. The campaign site, coop.se/ekoeffekten (Swedish) and coop.se/organiceffect (English), includes a full report on the experiment conducted by Swedish Environmental Research Institute IVL.
The New York Times Virtual Reality project has won two grand prix awards at Cannes Lions International Festival of Creativity, the Mobile Grand Prix for the NYT VR app, and the Entertainment Grand Prix for “The Displaced”. In November 2015, the New York Times distributed 1 million Google Cardboard viewers to home-delivery subscribers, along with the paper, the biggest ever project for Cardboard. The VR app was downloaded more times in its first few days than any previous New York Times app, exposing viewers to “The Displaced,” a VR story about how war has displaced 30 millions children from their homes. “The Displaced” also won the “The Most Next Award,” the top honor at the Association of Independent Commercial Producers’ annual AICP Next Awards.
The Swedish Number, a creative campaign from The Swedish Tourist Association, won the Direct Grand Prix at 2016 Cannes Lions International Festival of Creativity. In April 2016 The Swedish Tourist Association set up an official telephone number for Sweden, +46 771 793 336, allowing anyone in the world to call and have a conversation with a random Swedish person. Swedish residents are invited to register as official ambassadors, using a special smartphone app available on iTunes and Google Play. The project marks the 250th anniversary of the abolition of censorship in Sweden, and aims to promote the country’s celebrated diversity and equality. Since the launch of the number in April there have been 181921 incoming calls from 186 different countries.
Because Recollection, an interactive site from France, has won the first ever Digital Craft Grand Prix at Cannes Lions International Festival of Creativity, following on from the Yellow Pencil in Crafts for Advertising at the 2016 D&AD Awards. In 2015, independent music label Because Music celebrated its 10th anniversary. 10 years of music, 10 years of videos, 10 years of bringing the public massively talented and successful new artists. Because Recollection, online at because-recollection.com, is an interactive musical experience retracing the 10-year history of the label through the most iconic cover artworks and records of the past decade. Users are able to interact with the music, changing images, triggering animations, and switching from artist to artist using the space bar.