American author David Foster Wallace, who died in 2008, has become one of the latest Youtube viral success stories. His May 2005 commencement address delivered to the graduating class at Kenyon College in Gambier, Ohio, was published as a book in 2009 under the title, “This Is Water”. Portions of audio recording of his speech have been edited together and visualised in a short film of the same name, viewed by over five million times since its launch on May 6.
Land Rover’s Curtain print advertising campaign, developed at Y&R Germany, recently won Bronze at the Clio Awards. Three curtains open on to tundra, arctic and desert scenes, symbolizing the capacity the vehicle has to transport the driver to exotic spaces.
Space Channel, a branch of Turner Broadcasting System based in Argentina, invited Vetor Zero and Lobo to develop a new on air package, composed of idents, bumpers and menus, totaling 104 pieces and 12 minutes of 3D animation. Initiated two years ago, the extensive creative process took off using as main reference the work of artist and designer Syd Mead, responsible for the concept art of sci-fi films like Blade Runner, Aliens, Tron and Star Trek. With a team of more than 30 people, the production company created fantastic characters and scenarios that translate the thrill-packed spirit of Space’s programming, with a dramatic and hiper-realistic finish. The pieces were divided in four franchises (with portuguese and spanish versions): one generic and three thematic for specific programming slots, dedicated to series, films and sports. Among the highly detailed visuals the channel logo stands out, always incorporated into the narrative as part of props or settings. The yellow of the brand also gains strength in contrast with the overall grayish monochrome.
Getty Images and AlmapBBDO in Brazil have followed up the successful viral video, “From Love to Bingo,” with “85 Seconds”, a video telling a love story with a collation of 105 videos from Getty Images video library. A boy and a girl meet as young children, are separated and then reunite as adults. The short film ends with a reference to the length of all the Getty videos in the company’s bank: 63,103,983 seconds — two years.
Ontario Non-Profit Housing Association (ONPHA) is running “Housing Opens Doors”, an integrated advertising campaign designed to raise awareness of the need for more affordable housing in Ontario, Canada. People on lower incomes have to struggle to pay rents that are sometimes 70 percent of their income. Buying basics like fresh food, medical care and transportation is next to impossible. 16 colourful, interactive doors, on display in down Toronto, help make the connections between affordable housing and addressing poverty. A real doorbell on each door wirelessly registers your support on the housingopensdoors.ca site. “This door creates jobs. Because this is the door to an affordable home”.
