EDEKA, the German retail chain, is following on from the impact of the 2015 Home For Christmas campaign with “Zeitschenken” (Time), an integrated advertising campaign calling on people to focus on spending time with family and friends over the Christmas season. At the heart of the Zeitschenken campaign is “Müssen” (Have To), a commercial dramatising a song of the same name, presenting parents whose distraction from their children is finally addressed. Edeka’s Zeitschenken campaign, online at edeka.de/zeitschenken, includes time gift vouchers to all those who wish to give away their time at Christmas. Whether it’s a trip to the cinema or a tasty meal for two, each and every wish can be entered individually on the reverse of the gift vouchers. From the sales proceeds, 30 cents will be donated to the ‘One Heart for Children’ initiative, supporting various projects for children and young people, including the tabaluga-house ‘Gut Dietlhofen’ of the Peter Maffay Foundation. Edeka is also offering a digital advent calendar, a chatbot on Facebook, and a competition on Facebook and Instagram focused on spending time with loved ones.
Over the next two weeks The Inspiration Room will be featuring design projects awarded at the Golden Pin Design Awards 2016 in Taipei on December 1. The Golden Pin award group announced its Best Design winners in two awards, the Golden Pin Design Award and the Golden Pin Concept Design Award, in a star-studded evening ceremony in the Performance Hall of the Eslite Spectrum Songyan store at Songshan Cultural and Creative Park. In the annual Golden Pin Design Award, Taiwan led the way, taking 14 of the total 23 Best Design trophies, followed by China (8) and Macau (1). This is the third year that the Golden Pin Design Award opened to entries from beyond Taiwan, and 2016 saw a record breaking number of submissions: 3,005 design products and projects from 13 countries and regions. In some way, all of this year’s winning products and projects embody the Golden Pin Design Award’s mission: to showcase cutting-edge design specifically created for and within huaren (Chinese-speaking) communities.
Air New Zealand has launched “Summer Wonderland”, the Christmas 2016 commercial featuring Irish singer Ronan Keating and rising Kiwi acting star Julian Dennison. Julian (Hunt for the Wilderpeople and Paper Planes) collaborates with Ronan in and out of the studio to record a uniquely Kiwi take on “Walking in a Winter Wonderland”, rewritten to celebrate the magic of a Southern Hemisphere Christmas. Ronan starts off in the studio wrapped in a warm woollen sweater, watched by two Air New Zealand staff. Julian, in the mixer’s seat, constantly interrupts with suggestions for new lyrics. The final straw for Ronan is adding “snoozing on a competitively priced Air New Zealand sky couch”. The action moves outside where Ronan has discarded the winter woollies and picked up an out-of-tune guitar. The collaboration moves to a much more equitable songwriting partnership. The lyrics, sheet music, mp3 recording and video are all online at airnzchristmas.co.nz.
The US Postal Service 2016 Holiday campaign features a young girl who sees a hippopotamus and is immediately smitten. Her parents pick up on that and rely on the postal service to deliver hippo-themed surprises ordered online to delight their daughter, until she becomes infatuated by another member of the animal kingdom. The US Postal Service Hippopotamus ad is part of the USPS Holiday 2016 campaign, designed to emphasize the US Postal Service’s tradition of delivering cheer and the value the Postal Service offers consumers and businesses during the holidays. The campaign, online at usps.com/holiday, features direct mail, TV, radio, print, digital and social media promotions.
Apple is making the connection between Halloween and Christmas this year with “Frankie’s Holiday”, a commercial starring Brad Garrett (Robert Ramone in Everybody Loves Raymond). Frankenstein’s monster records his music box rendition of the “There’s no place like home for the holidays” on his iPhone before collecting his mail order Christmas light fittings and heading down to the local town square. His appearance inspires gasps in the crowd gathered around the communal Christmas tree, and no-one’s too sure what to do when he launches into song. However, when Frankie’s green bulb fizzes out, a young girl gets his light working and provides her own vocal support for the song. Soon the locals join in to complete the chorus. The tagline: Open your heart to everyone.