Mercedes is running “The Big Race”, an integrated advertising campaign associated with the 2015 Super Bowl, featuring Aesop’s fable characters Tortoise and Hare. Mercedes has been building interest in the campaign over the weeks leading up to the big game, with teasers featuring former football player Jerry Rice. Mercedes has also rolled out a social extension that includes Twitter accounts for the Tortoise and the Hare and a call for viewers to show their support by tweeting either #TeamTortoise or #TeamHare. Online at bigrace.com, the campaign is designed to promote the 2016 Mercedes-AMG GT S.
Anheuser-Busch has released “Lost Dog”, a commercial designed for broadcast during the 2015 Super Bowl. The commercial revisits the Clydesdale trainer, played by Don Jeanes, featured in “Brotherhood” (2013) and “Puppy Love” (2014). In the lead up to the Super Bowl, the Budweiser brand launched a nationwide initiative to find the missing puppy. Consumers 21 and older can help in the search for a chance to win tickets to the Super Bowl by using the hashtag – #BestBuds on Twitter. The commercial, now online, shows the trainer’s puppy dog braving traffic and wild animals to be reunited with his best buds.
South African insurance company DialDirect is promoting its new customer focus with “The Notebook”, a commercial designed to tug at the heart strings. A young boy discovers that his mother is so caught up with work that she doesn’t have time to even look at her invitation to attend his school play. He sets out to help around the home, recording his efforts in a note book for her inspiration. “We know how precious every minute is, that’s why we won’t waste any of yours. Dialdirect, insurance made easy.”
Facebook recently launched “Just In Case Studies”, a series of films helping Facebook users navigate their way through the in and outs of friending, posting, tagging and keeping security tight. Each of the tutorials is presented in the context of a narrative. Titles are “How to Block Someone”, “How to Untag a Photo”, “How to Edit a Post”, “How to Share with just Friends” and “How to Change Your Password”.
Bud Light’s Super Bowl advertising in 2015 includes “Real Life PacMan”, a commercial promoting the “Up For Whatever” theme. An everyday Bud Light fan, agreeing to be “Up for Whatever”, find himself as a contestant in a huge PacMan arena. His challenge is to run through the 1980s style maze before being attacked by Blinky, Pinky, Inky and Clyde. Music for the life size PacMan game is provided by DJs Michael Mayeda, theBENJAMINrice and DJWS with beatboxer krNfx.