Microsoft has released a new 30 second spot for Windows 8 for tablets with the tagline “Less Talking, More Doing.” The commercial is a comparison between Windows 8 for tablets and the iPad, Apple’s tablet computer. In it, the iPad’s user struggles with Siri. “Sorry, I don’t update like that”. “I’m sorry, I can only do one thing at a time”. “I guess Powerpoint isn’t one of those things”. “Should we just play Chopsticks?”. The commercial finishes with a side by side price comparison of the 64GB iPad and 64GB Windows 8 Tablet, specified as the ASUS Vivotab Smart, and the slogan, “Less Talking, More Doing.”
Mondelez International is running “Wonderfilled”, an advertising campaign presenting the Oreo cookie as the currency of good will. In “Anthem” the Oreo cookie is passed between the three little pigs, the big bad wolf, Dracula, and other folklore icons. The campaign, online at a oreo.com/wonderfilled, includes a downloadable music track by Owl City, along with 30 second and 90 second versions of Anthem. The Wonder campaign was taken to the streets of New York City, with Owl City and other performers using the song to change everyone’s morning commute for the better.
Posted in Interactive, Oreo, TV Ads Cinema and Online Videos
Tagged Andy Lyon, Angie Elko, Brien Holman, Brig White, Chris Peel, David Muhlenfeld, Jennifer Lucero, Joe Alexander, Jorge Calleja, Magnus Hierta, Martin Allais, Owl City, Royale, Sarah Berkheimer, The Martin Agency
Microsoft has revealed the next generation Xbox One, during a Reveal conference held in Redmond, Washington. The Xbox One is designed to provide an integrated platform for games, TV, movies, music, sports and Skype. The Connect interactive hardware is incorporated with the new platform. Users are able to navigate and watch television live through their XBox One. “Snap” allows multitasking. Skype, acquired by Microsoft in 2011, has been built into the Xbox experience with HD group calls on the television. Users are able to follow entertainment trends among their friends and in the wider Xbox community. The Xbox One is build around an eight-core, x86 processor and more than 5 billion transistors. Read on for the Xbox One Anthem commercial, the Unveil video, a selection of game trailers and the NFL/XBox collaboration video.
Heineken’s sponsorship of the Heineken Rugby Cup was recently promoted with “The Kick”, a television commercial set in the south of France, and an online competition to “get in the game”. The commercial tells the story of a man’s attempts to stay ahead of the bounce and reclaim a precious Heineken cup signed ball. Filming was shot in French towns of St Paul de Vence, Frejus and Valbonne, with the main cast mostly made up of locals from the three towns.
Posted in Heineken, Rugby union, TV Ads Cinema and Online Videos
Tagged Alan Kelly, Barry Ackroyd, Mutiny, Rattling Stick, Rothco, Screen Scene, Stephen Rogers, Steve Cope, Stitch Editing
In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nation, India and Pakistan. The Happiness Without Borders initiative, also known as “Small World Machines”, provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols, together.
Posted in Ambient, TV Ads Cinema and Online Videos
Tagged Andy Dilallo, Angus Forbes, Dave Loew, Grant McAloon, Highlight Films, Iggy Rodriguez, Jon Wyville, Justin Carew, Leo Burnett, Leo Burnett Australia, Leo Burnett Chicago, Mark Tutssel, Patrick Fileti, Song Zu, The Super Group, Vince Lagana