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CanalSat Battle Ends Waiting

CanalSat is running “Battle”, a commercial promoting the end of waiting for American television series to arrive in France. The French audience usually has to wait for six months to a year for a series to come out on TV after their launch in the US. Now, however, Canal Sat will broadcast 27 series on French TV, at the same time as they come out in the US. “Battle” pictures a warrior trapped in the middle of an epic American drama series that goes into slow motion as it waits to come out in France. After watching seasons change around him while he swings his morning star, the warrior decides he’s had enough. The ad announces the French launch of Season 5 of Game of Thrones on Canal Sat, simultaneously as it comes out in the US.

CanalSat Battle

Google Smartbox by Inbox

Google has launched a campaign to promote Smartbox, a better, smarter mailbox that fuses physical mail with everything you love about the electronic kind. Google Smartbox is currently in field trial, stuck in the ground, in a field, for Inbox by Gmail customers. If you’re not yet using Inbox, simply email inbox@google.com any time before April 2 to be invited, and to reserve your spot on the Smartbox waitlist.

Google Smartbox

Volvo LifePaint for Bikes

Volvo UK has launched LifePaint, a safety product designed to enhance the safety of cyclists riding at night. Developed in consultation with Swedish startup company Albedo100 and Grey London, the transparent safety spray is designed to light up at night under the glare of headlights. The spray can be applied to almost any fabric, including clothes, shoes, strollers, children’s backpacks, even dog leads and collars. It can be washed off and lasts for about a week after application. Volvo is giving away 2000 cans of LifePaint at six bicycle shops in London and Kent. If successful the project will be expanded across the UK, with the option of global expansion. The Volvo LifePaint campaign, online at volvopaint.com, is designed to Volvo’s new XC90 car, which is built with added safety features.

Volvo LifePaint cyclists

IBM In The City With

IBM has launched the second instalment in the Urban Innovation web campaign, “In The City With”. The short documentary film series underscores IBMs continued commitment to transforming systems in cities, from education, public safety, transportation, health care, environmental and energy & water, to create Smarter Cities. From urban planning to haute cuisine, architecture to government, science, civic engagement, design, and urban farming, the web series explores a variety of disciplines in search of the most innovative and disruptive approaches to city life. The most recent episodes take us to London, where we meet the entrepreneurs behind civic crowd-funding site Spacehive and community engagement platform Changify; then to Copenhagen, where the Nordic Food Lab and Matt Orlando of Amass restaurant share their views on sustainability and the future of food culture.

IBM In The City With

OK Go Red Star Macalline stunts and illusions

OK Go has launched a commercial for Red Star Macalline, the Chinese furniture chain, using a remix of their track “I won’t let you down” and visual references to optical illusions used in their 2014 music video “The Writing’s on the Wall“. OK Go have included a behind-the-scenes film on their YouTube channel, revealing their secret to walking upside down on the ceiling.

OK Go Macalline commercial