Bad Blood, the music video by Taylor Swift with Kendrick Lamar, has won the Music Video of the Year award at the 2015 MTV Video Music Awards, along with awards for best collaboration, and nominations for best art direction, best direction, best editing, best visual effects and Song of the Summer. Set in London, UK, the music video features a showdown between two professional assassins Catastrophe (Swift) and Arsyn (Selena Gomez). Swifts’ character is shown being nursed back to health and training for a revenge attack on her rivals. The
British Institutes Italy is running a print and outdoor advertising campaign featuring London landscapes with a rusty finish, promoting courses in English language proficiency. Big Ben, the Tower Bridge and the London Eye all feature in the campaign, with the tag line, “Il tuo inglese è arrugginito?” (Is your English a bit rusty?). British Institutes is one of the biggest English teaching organisations in Europe, with over 200 schools.
The Transport Accident Commission (TAC) in Victoria, Australia, is working with the Victoria government to run “Towards Zero”, an integrated advertising campaign asking Victorians to consider what it would be like to lose their loved ones on the roads. At the heart of the campaign is a television commercial in which Francisco, a Melbourne local, is surprised to see 70 members of his family appearing to represent his estimate of an acceptable annual road toll. “There’s no one someone won’t miss”, the tagline of the campaign, challenges viewers to work towards a road toll of zero.
McDonald’s France has launched “Emoticon City”, an expression of the “Come as You Are” (Venez Commes Vous Etes) advertising campaign first launched in 2008. The new commercial, and corresponding print and outdoor elements, focuses on the many emotions experienced by McDonalds customers. Whether you are happy, sad, stressed or excited, you are always welcome at McDonald’s. The commercial, shot in a small town in France over two days, shows people wearing big yellow heads, creating a living world of emoticons.
The British Heart Foundation (BHF) has launched “Heart disease is heartless”, an integrated brand campaign focusing on the sudden and unexpected devastation of families affected by heart disease. At the centre of the integrated campaign is “Classroom”, a poignant, emotional film in which a boy, Ben, is visited by his father during a routine lesson. Father and son have an emotional, whispered exchange before the Ben’s dad says his final goodbye. A range of online videos and case studies take the campaign further, raising awareness of the importance of research and timely intervention.