Beats by Dre Game Before The Game campaign has won the Grand CLIO for Use of Music at the 2015 Clio Awards. Filmed in Rio de Janeiro, the commercial at the heart of the campaign shows football players listening to music on Beats by Dre Solo2 headphones while preparing to play in the FIFA World Cup. Music is “Jungle” by X Ambassadors and Jamie N Commons. The campaign includes a promotion of the Beats by Dre subscription streaming service offering a World Cup themed playlist. The Beats by Dre Game Before the Game campaign was launched before the FIFA World Cup, in time to make way for replacement by Sony’s official sponsorship.
Marks & Spencer is promoting the store’s Autumn/Winter 2015 range of clothing with a series of television commercials celebrating the art of design, tailoring, comfort (lingerie), autumn, texture (coats). Set to the Mark Ronson hit Uptown Funk, the series transfers artistic elements from the Adventures in Food campaign, close up product shots and sequences from the manufacturing process. The goal here is to capture the craftsmanship and fashion credentials behind the brand’s womenswear, menswear and childrenswear. “The art of style, inspiration, innovation, integrity, cut, art, craft. Only one store does it like this.”
Geico is promoting their award for the Best Insurance Mobile app at the IAC Awards (Internet Advertising Competition) with a commercial featuring Geico Gecko. The Geico Gecko visits a barbecue restaurant and chats with the owner about the awards, including the best cracked pepper sauce and the most ribs eaten while calf roping. When asked to produce his award, out comes the award, complete with party and “Whoomp! (There It Is)”, the 1993 hit by Miami bass group Tag Team. “Well, I’ll be. Does that thing just follow you around?” “Like a little puppy.”
Breast Cancer Now, created through the merger of Breakthrough Breast Cancer and Breast Cancer Campaign, was launched in June with an online film, “The Last One”, and a website. “The Last One” features real women with breast cancer speaking frankly about the realities of the disease which may one day take their lives. It also highlights Breast Cancer Now’s ambition that, if we all act now, breast cancer will have taken its last life by 2050. All of the women featured in the ad are real breast cancer sufferers, and each line of dialogue is their own words. The Breast Cancer Now Youtube channel features further videos in which the women and their families tell the real stories that inspired the ad.
Heineken, one of the sponsors of the 2015 Rugby World Cup, is running “It’s your call”, a global campaign giving rugby fans the opportunity to take part in the start of every game in the tournament. Fans will be responsible for the coin toss that will determine which nation kicks off the game. Everyone across the world will have the chance to enter a competition to flip the coin at their country’s game and one very lucky fan will flip the coin at the Rugby World Cup final on October 31st 2015.