Honda Motor Europe has launched “Hot and Cold”, a new multi-channel campaign celebrating the Civic range and Honda’s unparalleled dedication to thorough testing. The campaign is based on the idea that ‘there’s testing, then there’s Honda testing’, showcasing the dramatic lengths the manufacturer will go to when testing their vehicles, specifically the Civic model. At Honda’s European manufacturing plant in Swindon UK, they test the cars to the extreme in a specially controlled climate chamber from -30’c to +80’c conditions.
Puma is running “Forever Faster”, an integrated advertising campaign recognising athletes who stand out as individuals through both performance and personality. PUMA’s push to become the Fastest Sport Brand in the World is promoted in a television commercial, print advertising, and out of home work in metro stations, billboards, buses and trains in some of the world’s largest cities. Forever Faster recognises athletes who stand out as individuals through both performance and personality, including the world’s fastest man Usain Bolt, football icons Mario Balotelli, Sergio Agüero and Marta Vieira da Silva, golfers Rickie Fowler and Lexi Thompson, and the Scuderia Ferrari Formula One team. The campaign is online at puma.com/ForeverFaster.
Pinterest has launched “Say Hello to Messages”, an online advertising campaign promoting the new direct messaging system that allows users to have conversations about Pins on Pinterest, igniting the spark of creative collaboration around a shared interest or project. A 2:20 minute commercial weaves together three narratives across the globe to deftly illustrate the creative applications of Pinterest messaging, from the simple domestic tasks to complex technological feats. We watch as one couple partners to create that night’s dinner, a pair adventures on the maiden voyage of a handmade canoe, and one team swaps spaceship concept art to create tomorrow’s blockbuster. The site, about.pinterest.com/messages includes a set of silent demo videos encouraging viewers to download and use the Pinterest app.
Former Vice President of the United States Al Gore is supporting the United Nations by urging young people across the globe to demand world leaders act on climate change as part of the new Why? Why Not? campaign. The campaign will work to recruit young people from around the world, aged between 13 and 21, to be the voices of the generation with the most to lose from the effects of climate change. The campaign will launch a contest inviting young people to film a short video asking leaders a “Why?” or “Why not?” question on climate change and solutions, with the opportunity to win a trip to the U.N. Climate Summit in New York City. For information on how to create and submit a short “Why?” or “Why not?” video, go to askwhywhynot.org.
Cup Noodles, the instant ramen noodles snack by Nissin-Ajinomoto, is being promoted in Brazil with the launch of drones with cows, chickens, corn cobs and shrimps. The tagline, “You never know when you’ll get hungry,” is put to the test in a 2:30 commercial by a team sending Cup Noodles Drones to surfers, skateboarders and high liners. Filmed in São Bento do Sapucaí (Pedra do Baú), Ubatuba e São Bernardo do Campo, the online commercial features skateboarders Felipe Foguinho, surfers Marcelo Trekinho, Carlos Bahia and Gabriel Pastori, and skyliner Cadu.