OK Go has partnered with Honda to launch the music video for “I Won’t Let You Down”, featuring the band riding UNI-CUB personal mobility devices along with Japanese school girl dancers and techno-pop trio Perfume. The video concept was inspired by the band’s visit to Robot Restaurant in Tokyo where girls in bikinis battle enormous Transformer-style robots, helped by Daft Punk-style storm troopers on Tron motorcycles. Japanese creative director Morihiro Harano and choreographer Air:Man worked with Kazuaki Seki (Perfume) and Damian Kulash, Jr (OK Go) to shoot band members and umbrella-wielding dancers carrying out Busby Berkeley inspired moves on a warehouse site in Chiba, near Tokyo. An octocopter camera drone ascending from the site was used to capture aerial views of yellow, green, red and blue geometric shapes, lyrics and faces below before panning out in silence to views of Tokyo. OK GO are hosting the video on iwontletyoudown.com, along with interviews, pre-visualisation video and information on the Honda UNI-CUB.
Myer, the Australian department store chain, has launched “Find Wonderful”, an integrated advertising campaign focusing on the desires and aspirations of its customer base. At the campaign is a commercial distributed on television, cinema, online and in-store media, starring Adelaide actress Tilda Cobham-Hervey. Tilda interacts with an animated world as she interacts with Myer brands Maticevski, Alex Perry, Kate Sylvester, Giambattista Valli and Ellery. Read on for the video, the behind-the-scenes film, information on the associated interactive campaign, and insights from Myer executive staff.
Honda Motors South Africa is running “Don’t Be That Guy”, a print advertising campaign promoting Genuine Honda Parts. Four seating diagrams each highlight the one seat that you don’t want to be in because your car broke down. Your seat in a packed theatre that you’re about to walk into 38 minutes late. Your seat on a packed flight that’s 15 minutes late because you just arrived at the gate. Your seat at the restaurant your date has been waiting at for the past 49 minutes. Your seat, right next to the boss, at the meeting that hasn’t started yet because you’re 18 minutes late.
Sony is promoting the Sony Bravia 4K Ultra HD television with Sony Bravia Ice Bubbles, a commercial featuring frozen bubbles filmed in 4K (four times the detail of normal HD). The commercial sets out to capture the natural phenomenon and hypnotic beauty of blown bubbles freezing as they hit icy temperatures. The film is set in the snowy forests near Whistler, Canada, and records the bubbles in 4K showing four times the detail of HD, so viewers can see the crystal-like structures of ice form in beautiful patterns across the surface of the bubbles before they shatter in stunning clarity. The TV, cinema, OOO, press, digital and search campaign will run on air from 1st November until the end of December 2014, pointing to the 4K Sony landing page 4k.sony.co.uk. The YouTube video can be viewed in 4K resolution (2160 pixels).
UNICEF UK is raising awareness of child-related violence across the world with “A Vaccine For Violence”, a commercial set in a pharmacy. A young child meets up with a GI Joe pharmacist who promises him a way to escape gang violence. It worked for Teddy. But will it work for him? A new report by UNICEF has found that every 5 minutes a child dies as a result of violence. Of this violence, 75% is interpersonal, rather than resulting from conflict. Viewers are encouraged to join the Children in Danger campaign by signing a petition to the British Prime Minister online at unicef.org.uk/violence.