Apple Watch Designs Revealed

Apple’s big product launch this year is the Apple Watch, a range of personal digital watches bringing together a wide range of functions and styles. Due for release in stores in March 2015, the Apple Watch (note the move away from the “i-product” brand) provides for a wide range of apps. Four sensors next to the skin detect the wearer’s pulse. The watch’s “Taptic Engine” creates vibrations felt by the wearer only. The watch’s digital crown, traditionally used to wind or adjust time, is used here to provide interactivity. Personalisation is enhanced through the released of three distinctive collections (Apple Watch, Apple Watch Sport and Apple Watch Edition), two sizes and six band styles.

Apple Watch

Canal+ Football Cameramen Making Sport Bigger

CANAL+, France’s premium subscriber channel for movies and sports, kicked off France’s football season with a new campaign featuring their new tagline ‘Making Sport Bigger is Our Sport’. The film highlights the insider action CANAL+ brings to its subscribers, illustrating the passion and expertise of its cameramen, and showcasing their devotion to bringing spectacular images to fans. The spot underscores the channel’s unique expertise in transmitting matches and reaffirms their commitment to providing the best of France’s Ligue 1, Champions League and Barclays Premier League matches to its subscribers.

Canal Plus Cameraman

Gap Dress Normal in Fincher Films

US clothing brand Gap is running “Dress Normal”, a campaign promoting the Spring range of adult clothing. Four black and white films filmed by David Fincher, “Golf”, “Kiss”, “Drive” and “Stairs”, capture models in the middle of critical scenes. Despite wearing conventional clothing each manages to break out of the expectations of normal behaviour. “Being your most authentic self is a style that will always endure”. The short films follow on from a series of print ads featuring Anjelica Huston, Elisabeth Moss, Michael K. Williams, Zosia Mamet, Jena Malone, Luke Grimes, Olivia Thirlby and Bobby Canavale.

Gap Dress Normal Kiss short film by David Fincher

Apple Perspective in Optical Illusions

Apple has released “Perspective”, a short film using optical illusions and typography to present the values of creative innovation associated with the Apple brand. The 2:55 minute video used to open the September 9th keynote address celebrates the people who have always seen things differently. Speaking about the video, Tim Cook said, “Those words mean a great deal to us. They help us express just how we see things differently and we hope they mean something to all of you who also see things differently and to everyone who is striving to move the world forward.”

Apple Perspective Differently

Apple iPhone 6 Launch Bigger than Bigger

Apple has launched the new iPhone 6 range during a keynote presentation broadcast globally, along with iOS8 and Apple Pay. The new iPhone 6 is 4.7 inches and 6.9 mm, with 1334×750 resolution. The iPhone 6 Plus is 5.5 inches and 7.1 mm with 1920×1080 resolution. Built on 64-bit desktop-class architecture, the new A8 chip delivers more power, even while driving a larger display. The M8 motion coprocessor efficiently gathers data from advanced sensors and a new barometer. the iSight camera has a new sensor with Focus Pixels and new video features, like 1080p HD at 60 fps, slo-mo at 240 fps, and time-lapse video mode. Apple Pay combines the convenience and security of Touch ID and Passbook with NFC technology. So you can use iPhone 6 to pay in stores and within apps with a single touch.

iPhone 6 Bigger than Bigger