Piper wins Oscar

Pixar’s film, “Piper” has won the Oscar for Animated Short Film at the Academy Awards. Released in tandem with the animated feature film Finding Dory, “Piper” tells the story of a hungry baby seabird overcoming fear of water. Animation director Alan Barillaro found his inspiration for the short film as he jogged along the beach near Pixar Studios. He observed birds fleeing from the incoming waves but returning immediately to find their food. In “Piper” the baby sanderling is inspired by hermit crabs who dig into the sand to find food in the deeper water. The six minute film was developed over three years, with animation informed by regular visits to beaches in San Francisco Bay and Monterey Bay Aquarium. Macro photography and special effects software were combined to recreate sand, waves and feathers with a new level of accuracy in lighting and movement.

Piper Beach Bubble

DB Export launches Beer Bottle Sand

DB Breweries has launched “Beer Bottle Sand”, an environmentally friendly campaign designed to encourage the recycling of glass beer bottles. In New Zealand, three out of every twelve beers sold end up in landfill. The Beer Bottle Sand project aims to keep recyclable glass out of landfill and sand on New Zealand’s beaches. The brewery has built a fleet of machines that let their drinkers instantly turn their empty bottles into sand substitute. DB Export Beer Bottle Sand will then be supplied to construction companies and commercial partners, reducing the country’s dependence on beach-derived sand. To do their bit, New Zealanders simply have to empty a bottle of DB Export. The Beer Bottle Sand campaign follows on from the ongoing DB Export Brewtroleum campaign.

DB Export Beer Bottle Sand Truck

Michael K Williams asks Am I Typecast?

Is Michael K Williams being typecast? Are you? The Atlantic invites audiences to question their assumptions in a short film starring an actor known for the nuanced complexity of the characters he portrays. The film is the centerpiece of Question Your Answers, a new campaign from American magazine The Atlantic, built on The Atlantic’s 160-year legacy and the idea of of questioning conventional wisdom. In the two-and-a-half-minute film, “Typecast,” we see Michael K Williams, known for such roles as Omar Little in The Wire and Chalky White in Boardwalk Empire, wondering aloud if he’s being typecast. But we soon discover that he’s not alone: He’s debating this complicated question with four versions of himself, all representing different aspects of who he’s been and who he is today.

Michael K Williams Am I Typecast?

Every Pixel Counts at D&AD Next Awards

F/Nazca Saatchi & Saatchi have released a new series of stop motion animations as the centre-piece of this year’s “Every Pixel Counts” campaign, promoting the D&AD Next Awards. The Every Pixel Counts campaign spotlights the work of previous Next Award winners and the attention to detail of their creative process. Animations will be shared across all social channels over the coming weeks before entries close on 22 February. The animations were created using over 500 acrylic pieces, which were carefully lit and photographed frame by frame. It took seven days in the studio, more than 840 photos were taken, and for the animation and composition, each pixel in each frame of the film was individually separated, treated and coloured.

Every Pixel Counts - Pool

BHF Unexpected – When You Least Expect It

The British Heart Foundation (BHF) is running “When You Least Expect It”, a controversial integrated brand campaign that continues to reinforce the message of the sudden and unexpected devastation of heart disease: ‘Heart disease can kill when you least expect it”. The provocative element of the campaign is a commercial set in a wedding, in which the maid of honour collapses and dies. The BHF Unexpected campaign brings together a broad spectrum of media to deliver the unexpected. Real time native content was provided for a takeover of The Sun’s key editorial locations including the sports page and TV listings. Unexpected ‘lifestyle’ media including coffee cups, taxis, cinema tickets and mirror clings. The BHF Unexpected campaign seeks to act the same way that heart disease behaves in real life, with content that disrupts routines, draws the viewer in with its unexpected nature. Tailored, custom long form copy is designed to draw attention with a relevant and irreverent message, bespoke to the media. In doing so the campaign also tackles the indiscriminate nature of heart disease by delivering what feels like a direct, one to one conversation with whoever is interacting with it, but at a national audience level.

BHF Unexpected Wedding commercial