Philips TV and Atomic Skis have launched “Afterglow”, a short film using massive lighting and LED suits to film skiers on the slopes at night in Alaska and British Colombia. Ski slopes were lit up using eight 4,000-watt lights, accented by smaller contrast and fill lights. Skiers wore suits each fitted with 7000 LEDs. ‘Afterglow’ celebrates the benefits of unique Philips Ambilight TV lighting technology and shows how light can completely transform an experience. Ambilight throws a glow of light matching on-screen colours onto the wall behind the TV thus virtually expanding the TV screen.
North Face Korea is promoting the “Never Stop Exploring” message with a stunt filmed in a pop-up store in Seoul. Customers shopping for ski jackets suddenly found the displays ascending into the ceiling, and the floor disappearing below them, exposing a safety landing pad. Around them the walls were lined with rock-climbing holds. A North Face jacket was lowered from the ceiling with the message, “Time limit of 30 seconds. Go GET the North Face down jacket”. North Face Korea is challenging customers to discover their own strength as they face unexpected challenges.
Chanel No 5 has launched “The One That I Want”, a 3 minute commercial featuring Gisele Bündchen, Michiel Huisman and Lo-Fang, set to a song written by John Farrar for the 1978 film version of the musical Grease. A woman, a destiny, a perfume. N°5 #theonethatiwant. The film follows on from Baz Luhrmann’s film featuring Nicole Kidman, launched in 2004. Gisele plays the role of a woman who explores life and love as a surfer, a mother, a model and a partner.
Google has launched Android 5.0 Lollipop, the new mobile operating system, in association with a range of new Nexus devices, Motorola’s Nexus 6, HTC’s Nexus 9, and the Asus Nexus Player. Previewed at Google I/O, the open source software platform comes with over 5,000 new APIs for developers. A key feature, Material Design, ensures that design is consistent across devices. Content responds to the user’s touch or voice, in more intuitive ways. Transitions between tasks are more fluid. Commercials for the new Android Lollipop platform include “Be Together, Not The Same”, “And You”, “Block Party”, “Phone Drop”, “Bus Stop” and “Road Trip”. Google has unveiled a statue of the new Android robot, waving with fingers, in the headquarters garden.
After Hurricane Katrina destroyed everything their family had worked to build since 1940, Young’s Dry Cleaning teamed with CPR + Partners to completely redevelop the brand and design a cost-conscious set of tactics to incrementally increase their free pick-up and delivery business. In the three short years since launching the brand, Young’s free pick-up and delivery business has increased by an astounding 243%, in-store sales increased 11%, and overall sales are up 25%—all at a time when dry cleaning is losing customers nationally. After a thorough planning process, the CPR design team developed a completely new brand identity forged around the idea that the brand had remained unchanged since 1940. Of course, the new Young’s brand was actually conceived and established in 2011. The tagline, Keep Your Clothes Looking Young’s!, was written in the same vein, to create a sense that Young’s had always been an established advertiser and member of the New Orleans community.