Gatorade recently marked the retirement of Yankees baseballer Derek Jeter with “Made In New York”, a commercial set in the Bronx. Filmed on July 23, in 97-degree heat, the commercial shows Jeter walking to Yankee Stadium, interacting with those he meets, to the sounds of Frank Sinatra’s My Way. Jeter’s final game was held on September 28 in Boston.
UN Women Global Goodwill Ambassador, Emma Watson, is gathering global attention for the new He For She movement with a speech delivered at the United Nations Headquarters in New York on September 20, 2014. HeForShe is a campaign led by UN Women in which men all over the world are being encouraged to speak out against the inequalities faced by women and girls. The campaign, online at HeForShe.org, includes Instagram, Twitter and Facebook elements.
Diesel Footwear in Spain is running a print and online campaign using a mock public service campaign featuring hipsters, selfie addicts and vintage victims. The Diesel brand is known for maverick approaches to advertising, and this new Fall-Winter 2014-2015 campaign is no exception. Trend setters struggle to stay on the forefront of fashion as what once was considered avant garde becomes absorbed by the mainstream.
The “Alzheimer’s Gallery” campaign, an awareness-focused effort produced on behalf of the Alzheimer’s Association, California Southland chapter, has been awarded with a Gold Clio Health award, following on from a Bronze CLIO for design. The idea behind the campaign was to dramatize a visual symbol of the tragic impact of Alzheimer’s by placing the viewer in the shoes of someone suffering from the disease. The images in the campaign, large-scale portraits titled “Daughter,” “Husband,” “Grandson,” are distorted, hazy, garbled and heartbreaking tributes to the loved ones of those with Alzheimer’s.
Budweiser is running “Friends Are Waiting”, an online video featuring a young man and his golden labrador, designed to encourage drunk-driving prevention. The commercial opens with the deep bond between two best friends, Luke and his dog Cooper, as they share the highs and lows of life together. How does Cooper cope when Luke heads off for a night out with the boys? The message? “For some the wait never ended. But we can change that. Make a plan to make it home. Your friends are counting on you.”