Rosetta Stone has just unveiled “Create a Smaller World”, a multi-platform advertising campaign encouraging millennials to learn a new language using online software. Every day, millions of people use a second language to make a happier, smarter, and more connected world. The multimedia campaign, online at rosettastone.com/smallerworld, includes TV, radio, print, digital marketing and social media. The :60 TV launch spot, directed by Young Replicant from Pulse Films, focuses on how learning a new language can help people form connections with others. The campaign will also be supported by a four-part web series developed in partnership with VICE, covering German, Spanish, English, French and English immersion experiences.
Nike’s Jordan Brand is honouring New York Yankees captain Derek Jeter with an advertising campaign using the “Re2pect” theme, a reference to his position as Number 2. A 90-second commercial features some of Jeter’s biggest fans and even his rivals tipping their caps to pay homage to Jeter. “No matter what hat you wear, tip it to The Captain.’ Jeter, who is serving his final season as baseball, was the first athlete after Michael Jordan to sign up with Brand Jordan. See Twitter responses to the #Re2Pect hashtag.
Heineken USA is running an advertising campaign featuring actor Neil Patrick Harris not drinking Heineken Light beer. Due to complicated broadcast regulations, Neil Patrick Harris is not allowed to drink Heineken Light, winner of the 2013 World Beer Championship’s Best Tasting Light Beer, in Heineken’s commercials. But trust us, if he did drink it, he would enjoy it tremendously, but not on camera.
GE’s “Childlike Imagination” television commercial is one of the ads nominated for Most Outstanding Commercial in the 66th Emmy Awards held this year. Launched in February 2014, the ad depicts a little girl dreaming about the amazing things her Mom makes as a GE employee. The commercial illustrates how GE is stretching the limits of human imagination to create brilliant machines that have a big impact on the world and society. While GE’s inventions can appear as if they could only come from the inner workings of a child’s imagination, in reality, GE is working on things that matter to the world.